The fact that we’ve seen such amazing growth following the merger - both on the monetization and marketing side - proves that developers are hungry for a one-stop-shop partner in a fragmented mobile ecosystem.
San Francisco, CA (PRWEB) June 29, 2016
Today, global technology powerhouse ironSource announced that following its merger with Supersonic, the company’s unified mobile offering will now be known as ironSource. In addition, as part of this process Gil Shoham, former CEO of Supersonic, will now become CRO of ironSource.
This rebrand follows the merging and integration of the company’s respective product offerings, creating a truly end-to-end solution for developers, and giving them one powerful, independent partner for app monetization, marketing and monitoring.
“The goal of the merger with Supersonic was always to create a single consolidated partner developers could turn to for all their app needs, and we’ve dedicated the last six months to unifying our products, operations and branding to that end,” said Omer Kaplan CMO and Co-Founder. “The fact that we’ve seen such amazing growth following the merger - both on the monetization and marketing side - proves that developers are hungry for a one-stop-shop partner in a fragmented mobile ecosystem.”
Since the merger, ironSource has seen a strong uptick in publisher signups to its industry leading mediation SSP, and with 10 out of the top 50 grossing apps using the platform to monetize, the company now controls 40% of the global rewarded video ad market. In addition, ironSource has also experienced strong growth with advertisers, and is now ranked second largest network in the world - ahead of both Google and Twitter - when it comes to install volume.
“The merger was just the first step in becoming the go-to platform for developers looking to turn their apps into really successful businesses,” said Gil Shoham, CRO and Co-Founder of ironSource. “We’ve continued innovating, expanding into new areas like data infrastructure, and our focus moving forward will be to continue adding to the products and services we offer developers, helping them better understand and engage with their users.”
Developers can now mediate across both rewarded and display demand through the company’s mediation SSP, and access a unified monetization SDK serving every available ad unit. In addition, ironSource recently launched a suite of big data tools for app developers, debuting with Atom Data Flow Management. An official Amazon Web Services technology partner, Atom DFM enables app developers to get granular access and insight into in-app user behaviour, allowing them to tailor and optimize their monetization strategy for maximum retention and ROI.
“With their combined scale and technology, ironSource and Supersonic constitute a powerful partner. We are looking forward to the forthcoming platform enhancements and capabilities that will further enhance our ability to drive revenues for our developers,” said Jeff Gurian, Sr. Marketing Director, Kongregate. “Kongregate has been working with Supersonic across its mobile and web titles for some time and we look forward to growing the partnership alongside the new ironSource brand.”
*According to TUNE Partner Analytics
About ironSource
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. Our comprehensive solutions help industry leading companies achieve greater business success, enabling them to find, understand, engage with and monetize their target audiences more effectively. Over 80K app developers are using our developer solutions, and our enterprise technology is shipping on hundreds of millions of devices worldwide, giving ironSource the ability to reach over 800 million unique users every month, globally. Founded in 2010, ironSource is a truly global company, with offices in Tel Aviv, London, New York, San Francisco, Beijing, Bangalore and Seoul. Read more at http://www.ironsrc.com