TheShops.TV Introduces an Intuitive Way to Shop Online

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The innovative shopping platform is pioneering the way the world shops online by harnessing the convenience and growing audience behind video streaming.

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We bring the true pleasure of shopping with real people to eCommerce.

According to the latest study released by Cisco, IP video traffic will be 82% of all consumer internet traffic by 2020—leaving the e-retail marketplace primed and ready for a makeover.

Enter TheShops.TV.

TheShops.TV is the first online shopping platform to harness the biggest trends on the internet: Video, Streaming, and eCommerce. Their customers have the power to browse through hundreds of items on demand while streaming in-depth, informative videos led by real people including celebrity guests and subject matter experts.

“The Internet brought us eCommerce, which in turn brought efficiency to shopping,” explains CEO and Co-Founder Esther Kestenbaum. “But at the same time it has made it into a lonely and isolating experience. We bring the true pleasure of shopping with real people to eCommerce.”

In another study, Gartner Technology Research expects that up to 50% of newly formed households will never subscribe to pay-for-TV services at all, and will rely entirely on streaming video services instead. By being a streaming modality, TheShops.TV addresses a much larger market and population than cable ever could.

Whereas TV-based shopping entities can only sell one item at a time, TheShops.TV has an uncapped sales potential. Consumers have the power to watch and buy on any digital device including laptops, desktops, mobile phones, tablets, and Smart TV’s or set-top devices.

Kestenbaum is a startup veteran living in the bustling creative atmosphere of Silicon Valley. Her background includes working as a business development expert with venture-backed startups focused on retail marketing technologies, mobile and ad tech, e-commerce, and location-based brick and mortar retail technologies. She started TheShops.TV together with Co-Founder Rod Ghormley, former QVC,, and ShopNBC executive.

TheShops.TV has assembled an All-Star team from the top echelons of the TV shopping world and classic E-Commerce. They have signed on many great brands, shot thousands of videos with well-known hosts and celebrities, and have recently taken the platform live starting with Fashion, Home, Electronics, Beauty and Jewelry.

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Sammi Mendoza
ChicExecs PR
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Sammi Mendoza