Suzhou Tourism Launches New Social Media Campaign Focused on Arts & Culture

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"A Curated Look at Suzhou's Arts & Culture - No Visa Required"

A view of the canals in Suzhou

Suzhou Tourism announces the launch of its newest social media campaign - "A Curated Look at Suzhou's Arts & Culture - No Visa Required" - a one-year campaign focused on Suzhou’s rich history of art and culture. Targeted at North American travelers the program includes content creation, online contests, consumer engagement, offline events, interactive online videos, and influencer partnerships all aimed at increasing visibility and awareness for the destination across various digital and social media platforms, specifically its website, Instagram, YouTube, Facebook, and Twitter.

Suzhou Tourism will host three social media contests between now and May 2017 – one each on Instagram, Facebook, and Twitter – aimed to educate travelers about Suzhou’s art and culture, positioning the city as an artistic epicenter of China. Additionally, Suzhou Tourism has partnered with travel expert Julia Dimon, who will share her personal experiences of visiting Suzhou through a video interview and digital programing.

Beyond the online engagement, Suzhou Tourism will leverage partnerships with iconic cultural institutions across North America to provide synergistic events and happenings. These will include several events on both the East and West Coasts of the United States, which are key feeder markets to Suzhou in particular and China at large. The prospective events will reflect the new social media campaign’s theme, including collaborations with top cultural festivals and international museums such as the DeYoung Museum in San Francisco and the JFK Library in Boston.

The comprehensive 12-month program is designed to take a holistic approach in engaging consumers with the Suzhou travel experience through consistent messaging and a continuous schedule of online and in-person interactions. Travelers can follow the campaign by visiting the website and following the destinations Instagram, YouTube, Facebook, and Twitter channels.

The "A Curated Look at Suzhou's Arts & Culture - No Visa Required" campaign builds off an established social media presence Suzhou Tourism has built amongst North American travelers, stemming from dedicated efforts that began in August 2015 and have entailed a blogger media tour in Suzhou, online sweepstakes, monthly giveaways, social media advertising, and more.

About Suzhou
Suzhou, the "Venice of China," is known for its elegant stone bridges, canals, flowing water, and noteworthy architecture. Located in the center of the Yangtze River Delta, approximately 70 miles west of Shanghai, Suzhou is one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. The city boasts the beautifully manicured Classical Gardens of Suzhou, many of which have been designated a UNESCO World Heritage Site. Each year, millions of tourists travel to Suzhou to experience the destination’s more than 400 attractions, ranging from pagodas and temples to historical districts and world-class museums. As the largest industrial city in China, Suzhou continues to develop, such as the Suzhou Industrial Park (SIP), which boasts five-star hotels, the iconic Lake Jinji, and Asia’s largest Ferris Wheel.

Travel to Suzhou is easily accessible via three convenient area airports with non-stop flights from North America: Shanghai Hongqiao International Airport (SHA) offers bullet train service to Suzhou, which is approximately a 50-mile, 30-minute trip; Pudong International Airport (PVG) is approximately 65 miles from Suzhou, an hour and half drive; and Sunan Shuofang International Airport (WUX) is approximately 14 miles from Suzhou, a 30 minute drive.

For more information on Suzhou please visit

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Robert Einhorn
PHG Consulting
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