Abercrombie & Fitch to Debut First New Store Prototype at Polaris Fashion Place
COLUMBUS, Ohio (PRWEB) August 09, 2016 -- Polaris Fashion Place, central Ohio’s premier shopping destination with more than 150 popular retail, dining and entertainment choices, will welcome a re-branded, new prototype Abercrombie & Fitch store in early 2017. This much-anticipated future addition is the first location of its kind in the United States.
“It is exciting for Polaris Fashion Place to be the launch site of Abercrombie & Fitch’s latest prototype store,” said Bruce Goldsberry, general manager at Polaris Fashion Place. “As Columbus’s most fashionable address, the center has long been a test market for nationally recognized brands and new retail concepts. As a result, we continue to exceed shopper expectations by providing them with the brands they seek and new experiences for them to enjoy.”
The debut of Abercrombie & Fitch at Polaris Fashion Place will herald a new direction for the brand with a new store aesthetic and updated merchandise selections. The brand’s new approach will attract loyal Abercrombie & Fitch shoppers, in addition to a new generation of customers, who will appreciate the casual luxury brand. The new concept store will be situated on the lower level near Madewell.
“We are looking forward to launching our first A&F prototype in Polaris, a great fashion destination right in our backyard, which will allow us to receive customer feedback firsthand,” said Fran Horowitz, President and Chief Merchandising Officer for Abercrombie & Fitch Co. “With the strong performance we are seeing with our new Hollister prototype, the updated A&F store will also deliver a differentiated and elevated experience for customers, and will highlight how we are evolving as a brand.”
For more information about Polaris Fashion Place, including a full list of retailers, visit http://www.polarisfashionplace.com or call (614) 456-0180. Like us on Facebook http://www.facebook.com/polarisfashionplace and follow us on Twitter @PolarisFashion, on Instagram @PolarisFashionPlace and on Pinterest http://www.pinterest.com/polarisplace.
About Polaris Fashion Place
Polaris Fashion Place, central Ohio’s premier indoor shopping destination with more than 150 popular retail, dining and entertainment choices, showcases Saks Fifth Avenue, Macy’s, Von Maur, JCPenney and Sears, as well as Apple, Dick’s Sporting Goods, Field & Stream, H&M, J.Crew, lululemonathletica, LUSH, Pandora, Sephora, The Limited, Victoria’s Secret, White House Black Market, Williams Sonoma and more. Shoppers enjoy access to the Columbus Zoo Soft Sculpture Play Area and several dining options including Benihana, The Brass Tap, Brio Tuscan Grille, California Pizza Kitchen, Cantina Laredo, Dave & Busters, Molly Woo’s and The Cheesecake Factory. Polaris Fashion Place is located at 1500 Polaris Parkway in Columbus, Ohio. Regular mall hours are 10 a.m. to 9 p.m. Monday through Thursday, 10 a.m. to 9:30 p.m. Friday and Saturday, and noon to 6 p.m. on Sundays.
About WP Glimcher
WP Glimcher Inc. is a retail REIT and a recognized leader in the ownership, management, acquisition and development of retail properties. The Company combines a national real estate portfolio with an investment grade balance sheet, leveraging its expertise across the entire shopping center sector to increase cash flow through rigorous management of assets and provide new opportunities to retailers looking for growth throughout the U.S. Learn more at http://www.wpglimcher.com.
Kelley Santiago, Goodman PR, +1 (407) 376-7579, [email protected]
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