Yeti Tackles Sprinting: “The Definitive Guide to Product Design Sprints”

Share Article

SF-based design and development firm, Yeti, LLC, publishes actionable guide to help product teams implement best-practices in early-stage development

News Image
There are 5 stages to a design sprint: Understand, Diverge, Converge, Prototype, and Test," says Yeti CEO Tony Scherba. "It's critical to get each stage right, and this Guide shows you how."

Today, San Francisco-based design and development firm, Yeti LLC (, has released “The Definitive Guide to Product Design Sprints,” a comprehensive, start-to-finish manual covering why, when, and how a proper design sprint can take an idea to tested prototype in just five days.

“The Definitive Guide to Product Design Sprints” begins with identifying a key component: who should be involved in a product design sprint, and how they should be involved. “Hosting a strategy workshop ahead of the sprint has been crucial in getting our clients and our team on the same page,” said Yeti founder and CEO, Tony Scherba. “Once we’ve nailed down who needs to be involved in which part of the process - from creative input to buy-in at certain stages - we can move into the work.”

Yeti identifies 5 Stages to Design Sprints, which take place across five business days: Understand, Diverge, Converge, Prototype, and Test. “It’s best to start a design sprint on a Monday so you have everything time-boxed into one week,” added Scherba.

In addition to outlining the 5 Stages to Design Sprints, Yeti also includes key tips to make the overall experience a successful one, including:

  • Designate a single facilitator to manage the sprint and corral others as needed
  • Choose the right physical space and make it a device-free zone
  • Keep an open mind and be prepared to improvise
  • Accept that your tested prototype could be a total bust, but even failure can provide valuable lessons

“The point of the sprint isn’t to build a working prototype; it’s to prove a concept,” said Scherba. “Once you’ve done that, you can move into a more formalized prototyping process.” For more information on prototyping, check out Yeti’s “Ultimate Guide to Prototyping Success”.

To download the whitepaper, please visit “The Ultimate Guide to Product Design Sprints.”

For more research and resources from Yeti, please visit the company’s Resources page.

About Yeti LLC
Founded in 2010 by Tony Scherba and Rudy Mutter, Yeti is a collaborative product design and development studio that works with companies to bring their software product ideas to life. Clients include Google, PlayStation, AKQA, Qualcomm, MIT, and Westfield Shopping Centres. For more information, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ashley Seashore
Arrow PR
+1 5102070402
Email >
Visit website