The Fourth Annual Food and Beverage Consumables Study found that this is the fourth straight year that online grocery has posted weak results.
Shelton, CT (PRWEB) September 07, 2016
TABS Analytics, a leading consumer and retail analytics firm, announced today a complementary webinar scheduled for Wednesday, September 14, 2016 at 2 p.m. Eastern presenting the results of the company’s Fourth Annual Food and Beverage Consumables Study. The annual TABS Consumables Study was developed to uncover detailed information about U.S. CPG consumables categories and how consumer buying patterns within these categories are shaped by the promotions offered.
The annual study analyzes 15 consumables categories: carbonated beverages, salty snacks, cereal, yoghurt, water, ice cream, cookies, fruit juice, refrigerated juices, crackers, frozen pizza, frozen novelties, candy, popcorn, and isotonics (sports drinks). During the webinar, TABS Analytics CEO and Founder, Dr. Kurt Jetta, will provide updated insights in the shopping behavior of US shoppers for consumables products and will
- Consumer purchasing behavior overall, and across the 15 consumable categories.
- Where consumers are most likely to purchase food and beverages, and how frequently consumers shop within buying channels.
- The various deal tactics consumers use.
WHAT: Fourth Annual Food and Beverage Consumables Study
WHEN: Wednesday, September 14, 2016 at 2 p.m. Eastern
REGISTRATION: Registration is available online here.
WHO: Dr. Kurt Jetta, Ph.D., CEO and founder of TABS Analytics
“The Fourth Annual Food and Beverage Consumables Study found that this is the fourth straight year that online grocery has posted weak results,” said Jetta. “During the webinar, we will show that market penetration remains low and repeat shopping rates are also dramatically low. The survey results illustrate that a consumer loyalty rate of less than 20 percent for shopping for groceries translates into an unsustainable business model.”
In addition to being the CEO, founder and lead product developer for TABS Analytics, Jetta is also the Director of the Research Unit of the Economics of Consumer Marketing which is a part of the Center for International Policy at Fordham University. He is a frequent contributor to industry publications and symposiums.
About TABS Analytics
Operating since 1998, TABS Analytics, formerly TABS Group, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. Primary services are TABS Insight™, a cloud-based integrated sales and marketing analytics platform, TABS WorldView®, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information please call 203-446-8837, email robertbaldwin(at)tabsanalytics(dot)com or visit http://www.tabsanalytics.com