Empress Showcases Advanced Adobe Premiere Pro CC Integration at IBC 2016

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Unifying diverse storage, archiving, workflows, and locations into a single production pipeline

Empress Media Asset Management, LLC (Empress) will present version 3.7 of its flagship eMAM™ platform, offering improved integration with Adobe® Premiere® Pro Creative Cloud at IBC booth 7.B33. eMAM is a media asset management software system providing a feature-rich online digital library with best-of-breed integrations for complete workflow process solutions. eMAM unites different on-premise and cloud storage and archive systems, different locations, and different workflow systems into one unified, accessible web or tablet-based interface.

Adobe Premiere Pro CC is a market-leading video editing system. The eMAM integration panel inside the editing desktop provides users with direct access to managed projects, categories, and individual assets regardless of location. Editors can search and browse the content, pulling only required native resolution media to local storage for editing. They also now have the option of using mezzanine (proxy edit) media for editing in shared environments when network and storage access may be an issue, including access to the full resolution media for final conform. Project versions, check-in, check-out, and project locking make it easy to monitor and control changes. Editors have access to all of the metadata, history, comments, and file version information from within Adobe Premiere Pro CC. Editors can also directly send review and approval links from the eMAM panel.

eMAM users can use any web interface or native applications for Android and iOS devices to collaborate on current projects. Users can select media, add markers and subclips, and create sequences to share with their editors. Users can also view projects during editing. Once projects are completed, eMAM customers can use the system for email, social media sharing, digital delivery, and web publishing.

Finished projects can be archived safely and affordably. eMAM will ensure media used in other projects will not be removed from editing storage. eMAM offers direct integration with most of the archive systems, so the process is a one-touch process from the eMAM interfaces or the eMAM panel inside Adobe Premiere Pro CC. Archives can permanently store project media much more cost-effectively than expensive shared production storage, while maintaining the ability to browse, preview, and restore media within eMAM.

David Miller, COO of Empress commented, “The open architecture of Adobe Premiere Pro CC allows us to continue to innovate, building complete workflows for customers that unite editors and stakeholders worldwide in the production process.
“The Empress eMAM extends the Adobe Premiere Pro CC toolset for editors and post production teams,” said Sue Skidmore, head of partner relations for professional video at Adobe. “Integrating workflows this way means creative professionals can focus on more on storytelling and less on technology.”

Version 3.7 of eMAM is available from Empress Media Asset Management at http://www.empressmam.com. Visitors to IBC 2015 can see eMAM at booth 7.B33 at the RAI Convention Centre in Amsterdam.

About Adobe at IBC 2016
Adobe offers video tools to meet today’s high velocity content demands across both new and traditional platforms. At IBC 2016, Adobe is showcasing new features coming soon to its industry leading Adobe Creative Cloud with innovations in audio, editing, motion graphics and collaboration for a new kind of connected creativity. With a powerful integrated workflow, whatever the media, from 8K camera formats to new VR content, Adobe video tools allow post-production teams to move freely from application to application without interrupting the creative flow. Learn more about new features coming to Adobe Creative Cloud and Primetime at http://www.adobe.com/go/video, or visit Adobe at IBC Hall 7, Stand 7.G27.

About Empress
Empress Media Asset Management, LLC is a privately held company providing media asset management and workflow management solutions for broadcast, media, and corporate clients including its eMAM Online, eMAM Vault, eMAM Workgroup, and eMAM Enterprise product lines. It is part of the Empress family of companies, which includes Empress Cybernetic Systems Private Limited, specializing in customized software development, Empress Digital, one of the largest distributors of blank recording media and supplies, and Real Big Hits, which helps to promote, distribute, and fund innovative and creative projects. For more information visit http://www.empressmam.com.

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Chris Guli
since: 06/2011
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