Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

American Marketing Association Announces Full Lineup of Speakers for the 2016 Annual Conference, October 5-7 in Orlando
  • USA - English


News provided by

Connect Communications

Sep 08, 2016, 20:00 ET

Share this article

Share toX

Share this article

Share toX

AMA Unveils Speakers for the 2016 Annual Conference in Orlando
AMA Unveils Speakers for the 2016 Annual Conference in Orlando

CHICAGO (PRWEB) September 08, 2016 -- The American Marketing Association (AMA) announces the full lineup of speakers and breakout sessions for the 2016 Annual Conference, taking place October 5-7, 2016, at the Loews Sapphire Falls Resort in Orlando, FL. 

AMA's 2016 Annual Conference brings together marketers to learn from senior executives and leading academic researchers as they share their real-world experiences and ideas.

Post this

The AMA 2016 Annual Conference is an event hosted by the American Marketing Association for the marketing community. The Conference brings together more than 500 marketers to learn from senior executives at world-class companies and leading academic researchers as they share their real-world experiences, ideas and information in sessions that can be leveraged immediately by all attendees.

Content for this year’s conference is driven by the theme “Answers in Action.” Sessions will focus around The 7 Big Problems identified in The Intellectual Agenda developed by the AMA.

Attendees will hear keynote presentations from Linda Boff, chief marketing officer at GE who will cover Marketing Through Transformation; Jim Lecinski, vice president, integrated sales and chief ZMOT evangelist at Google will present Winning in the New Normal: The Five Key Questions Marketers Should Be Asking Now; BV Pradeep, global vice president, consumer and marketing insight at Unilever will present Understanding People, Not just Consumers – the Real Competitive Edge and Brian Miske, chief marketing officer for KPMG MSLP, will present The Pivot - Shaping a Responsive Enterprise through a Digital Lens.

Participants will also have the option of joining nearly 30 breakout sessions and workshops from leading marketing executives, industry luminaries and market researchers. Chris Franco, founder and CEO of Woodridge Growth will host Growth Hack Live sessions, the first growth hack sessions from the AMA, to share with marketers ideas to help grow their businesses and how to overcome today’s most significant marketing and branding growth challenges.

A sample of the AMA 2016 Annual Conference presentations also include:

• “Marketing to Millennials and the Rise of Relevance,” Lauri Baker, senior vice president of sales and marketing at Odyssey, a social content platform will discuss how millennials actually want to be marketed to. Baker will lead an interactive discussion on how marketers need to shift their focus from reach to relevance when it comes to marketing to this highly-influential millennial demographic.

• “The Role of Marketing: Evolution or Revolution?” Meghan Coles, brand strategy lead at LinkedIn will conduct a session on how marketers must not only keep up with the pace of change within the marketing discipline but how they should also develop talent, capabilities and ultimately impact business growth and customer loyalty. Meghan brings insights from inside Silicon Valley and beyond to discuss if today's marketing organization requires a complete revolution or if yesterday's fundamentals still succeed.

• “Disruptive Innovation:  Changing The Direction Of A Category With Coca-Cola Freestyle…A Few Lessons Learned,” Chris Hellmann, global vice president and general manager of the Coca-Cola Freestyle Division will showcase how consumers expect businesses that serve them to keep up with everything from customer service and communication to personalized offers based on what they like. Chris will discuss the lessons he learned and achieved through the development and execution of this disruptive innovation in today’s marketplace.   

• “Occasion-based Targeting and Brand Differentiation: How Segmentation Based on Occasions Can Manifest in Brand Experience?” Steve Dominguez, vice president of Global Brands at Hyatt Place, Hyatt House, is working to further differentiate its brand portfolio through a focus on the high-end consumer mindset and how this consumer is best served in different occasions across its brand portfolio. His presentation will share how occasion-based targeting is used by Hyatt brands to differentiate in a changing and increasingly competitive marketplace.

• “A Toast to New Drinkers,” Megan Frank, vice president of global marketing at Jim Bean will discuss how one globally iconic brand leveraged their deep consumer understanding to redefine innovation. This visionary approach allowed Jim Bean to reach new markets and expand occasions -- driving unprecedented sales and equity growth. 

• “Segmenting for Breakout,” Autumn McDonald, senior director of global consumer insights at The Hershey Company will cover a holistic approach to consumer segmentation and how it can be used to drive toward breakthroughs in portfolio management and consumer relevance.

• “Marketing Movies by Occasion: An Omni-Channel Approach,” Dan Stanton, senior director of retail strategy at NBC Universal will cover the hurdles and opportunities that face brands and products as they add a digital distribution platform. In a category where customers can both purchase and consume the product digitally, Universal has developed a portfolio approach spanning digital and physical platforms with a focus on consumption occasion.  

Other presenters include a mix of influential B2B and B2C marketers from companies like Verizon, Elevator Agency, Gogo, Mensch on a Bench, Hu Products, Tate & Lyle, CDW, TopGolf, SAP, Shinola and FedEx. To review the complete Conference agenda and to register, please go to [http://www.ama.org/annual.

About American Marketing Association (AMA)
The AMA is trusted by nearly a million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe.  It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.

Lauren Russ, Connect Communications, http://www.ama.org, +1 (773) 868-0966, [email protected]

Modal title

AMA's 2016 Annual Conference Agenda
View PDF
AMA's 2016 Annual Conference Agenda
American Marketing Association Intellectual Agenda 1.0
View PDF
American Marketing Association Intellectual Agenda 1.0
Bio - Russ Klein, CEO, American Marketing Association
View PDF
Bio - Russ Klein, CEO, American Marketing Association
American Marketing Association Fact Sheet
View PDF
American Marketing Association Fact Sheet
AMA's 2016 Annual Conference Agenda American Marketing Association Intellectual Agenda 1.0 Bio - Russ Klein, CEO, American Marketing Association American Marketing Association Fact Sheet

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.