PR News Seeks Case Studies and How-to Articles on the Topic of Employee Relations

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Forthcoming PR News Guidebook to explore employee relations from a PR standpoint

PR News is looking for PR, communications and marketing experts to contribute to the upcoming EMPLOYEE RELATIONS Guidebook. This guidebook offers an excellent branding and exposure opportunity for the author and his or her organization, and a chance to share what the organization has been doing in employee relations. The book is marketed to a broad range of communications professionals working with brands, agencies and nonprofits.

For this book, articles, case studies and how-to’s are wanted for the following chapters:

PR’s Role in Employee Communications
Motivation and Morale
Internal Social Media Guidelines and Recommendations
Leading and Nurturing Your PR Team
Communicating with Employees in Crisis
Communicating with Different Generations of Employees
HR’s Collaboration with PR
Your Brand Evangelist Plan

Content ideas that are focused and specialized are preferred, i.e. an idea that has a specific focus or angle within the content area of a chapter. Survey data, charts, checklists and/or do’s and don’ts lists are expected to accompany each article. Case studies must concentrate on giving practical advice and avoid self-promotion. Real-world examples to back up the author's points are highly valued.

Article ideas in the form of a 50-word abstract are being accepted at prnewspress(at)accessintel(dot)com using the subject line “Employee Relations Guidebook Abstract.” It helps to include a headline that will make clear what the reader will learn from the article, as well as the name and job title of the author. Abstracts are wanted by September 16. If the idea is accepted, PR News will want the first draft by September 28.

The editors look forward to hearing from all PR pros with great insights for employee relations.

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