CPC Strategy Announces Launch of Facebook Performance Marketing Program

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Digital marketing agency expands suite of retail-focused solutions to drive business objectives at every stage of the e-commerce conversion funnel

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Facebook is a channel that's uniquely primed to address the entire e-commerce shopper buying cycle - from brand awareness to customer loyalty promotions.

CPC Strategy (CPCS), a retail-focused digital marketing agency, announced today the launch of its new Facebook Performance Marketing program for retailers and retail brands. The program positions Facebook as a 360-degree market opportunity for retail brands, aligning the channel to be applied at every stage of the e-commerce conversion funnel. As a retail-centric agency who has historically specialized in retail marketplaces like Google Shopping and Amazon, CPC Strategy is in an ideal market position to deliver on Facebook ad strategies for growing and established retail brands.

"Over the past year, it's become clear that Facebook is committed to innovating their ad products to better serve the retail and e-commerce markets,” said Rick Backus, co-founder and CEO of CPC Strategy. “Facebook is a channel that's uniquely primed to address the entire e-commerce shopper buying cycle - from brand awareness to customer loyalty promotions."

In the third quarter of this year, Facebook posted a 63% increase in advertising revenue to $6.2 billion versus the same quarter in 2015. According to eMarketer, 162.9 million Americans will log on to Facebook at least once a month in 2016, making the social platform one of the most promising and appealing market opportunities for consumer-facing brands.

"Where many retailers struggle is in understanding how to allocate budget to create a mix of strategies that take full advantage of the opportunities available with Facebook advertising,” said Nii Ahene, co-founder and COO of CPC Strategy. “Our approach is simple. We start by understanding how an advertiser is engaging with their target market off of Facebook to understand how we can leverage a retailer’s first party data on the channel to amplify these efforts and increase overall marketing effectiveness."

CPC Strategy will introduce Facebook Performance Marketing to retail clients during the 2016 Facebook Advertising Summit, scheduled for September 13-15 at 11 am (PST). Co-sponsored by CPC Strategy, AdEspresso, and AddShoppers, this three-day virtual summit will address topics including how to optimize dynamic ads on Facebook, how to fix non-converting social traffic, and how to build custom audiences.

For more information about how brands and retailers can execute on their business objectives with the Facebook Performance Marketing program, please visit http://www.cpcstrategy.com/facebook-advertising-management/

For more details on CPC Strategy, please visit our website, like us on Facebook, follow us on Twitter, check out our videos on YouTube and connect with us on LinkedIn.

About CPC Strategy
CPC Strategy is a retail-focused digital marketing agency that specializes in driving performance growth on the channels that most directly impact a retailer’s digital bottom line. Founded in 2007, CPC executes on ad strategy and management for retailers and brands on Google, Amazon, Facebook, and other product advertising channels. For more information visit http://www.cpcstrategy.com.

Megan Leer
CPC Strategy

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Megan Leer
since: 06/2008
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