Ideas That Evoke Selected by North Central Group as Agency of Record for AC Hotel Madison Downtown

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Evoke Continues Rapid Growth With Significant Client Win

Ideas That Evoke was also recently named to the prestigious Inc. 500 list of fastest-growing private companies in America.

Ideas That Evoke®, a Madison-based marketing agency serving clients in the beauty, lifestyle and luxury markets, was named by North Central Group (NCG) as the Agency of Record for the AC Hotel by Marriott® in downtown Madison.

As one of the fastest-growing independent creative agencies in the country, Ideas That Evoke is well-equipped to position and generate brand awareness for the AC Hotel Madison Downtown across local, regional and trade segments through creative development, social media, public relations, event marketing, influencer programs and partnerships.

“As an agency, we’re rooted in an entrepreneurial approach to business. That, combined with our track record of working with lifestyle and luxury brands, we understand NCG and Marriott’s goals for the AC Hotel Madison Downtown, and look forward to bringing that to life in our hometown,” said Kelly Ehlers, Founder and President of Ideas That Evoke.

The 10-story Marriott property, located at 1 North Webster Street on Madison’s Capitol Square, will offer guests the chance to experience the beauty of classic modern designs with its European soul and Spanish roots, born from the signature vision of renowned hotelier Antonio Catalan, who founded the brand in 1998. The property will blend Midwestern charm with breathtaking views of the city from the top floor restaurant and lounge, offering a new opportunity for guests living, working and visiting Madison.

“From our very first meeting with Ideas That Evoke, it was clear that they understood the important role the AC Hotel will play in the future of Madison,” said Katie Marron, Corporate Director of Marketing for North Central Group, the owner and operator of AC Hotel Madison Downtown. “We wanted to partner with an agency that was emotionally invested in the future of downtown Madison, yet was driven to bring a unique approach to our market. Evoke met that criteria from day one.”

AC Hotel Madison Downtown is the latest win for Ideas That Evoke and joins a roster of clients across several industries, including: Procter and Gamble, Tide Dry Cleaners, Elizabeth Arden, Elizabeth Arden Red Door Spa and Coty Beauty.

The AC Hotel Madison Downtown, which is a subsidiary of Marriott, is expected to open in early 2017.

About Ideas That Evoke
Ideas That Evoke, a social media, digital and PR agency located in Madison, WI, was recently named the #325th Fastest Growing Private Company in America by Inc. Magazine’s annual Inc. 5,000 List. The agency, founded by Kelly Ehlers in 2009, is rooted in solving business challenges through the innovative use of social media, influencer marketing and disruptive creative. To learn more about Ideas That Evoke®, visit, like us on Facebook and follow us on Instagram and Twitter.

About North Central Group
Built on enduring principles and an unbridled passion for hospitality and real estate development, North Central Group is a Middleton, Wisconsin-based developer, owner and operator of hotels. The company currently operates 25+ hotels under the Hilton and Marriott franchise brands throughout Wisconsin, Illinois, Nebraska, Minnesota, Iowa and Arizona. To learn more about North Central Group and its hotels, visit

About AC Hotels by Marriott
AC Hotels by Marriott is a lifestyle brand within the Marriott International global portfolio of 19 brands. The brand currently offers a portfolio of more than 80 hotels in Spain, Italy, Portugal, Denmark, Turkey, France and the United States. Growth plans include more than 50 hotels set to open within the next three years throughout the U.S., Canada and Latin America. AC Hotels by Marriott debuted its first U.S. location in November 2014 in the iconic Cotton Exchange Building in New Orleans, followed by AC Kansas City in March 2015, AC Hotel Washington D.C. at National Harbor in April 2015, AC Chicago in May 2015, and AC Hotel Miami Beach in June 2015. For more information, visit

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Ross Boettcher
Ideas That Evoke
+1 (608) 556-6999
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