AARP Announces 6th Annual Innovation@50+ LivePitch Event, To Be Held April 12-13, 2017 at the Computer History Museum in Mountain View, CA

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Unique Dual-Pitch Event includes Health/Caregiving and Financial Technology; Brings Together Innovative Companies Pitching Before Industry Expert Judges and Consumer End Users

AARP is pleased today to announce details of its sixth Innovation@50+ LivePitch event which will be held Wednesday April 12 and Thursday April 13, 2017, at the Computer History Museum in Mountain View, CA. This dual-pitch event is the only one of its kind, bringing together innovative startups pitching before expert judges along with their actual intended end users. In addition to healthcare technology, which has been the theme for the past five years, this year’s event will also add a focus on financial technology (FinTech). For more information, please visit

AARP’s Innovation@50+ LivePitch event is a two day pitch competition for emerging startups in the health technology and financial technology spaces. Ten finalist companies in each sector will present their business focus on stage in a rapid three minute presentation to a panel of industry expert judges, most of whom are venture capitalists and angel investors.

Representing nearly 38 million members, the power of AARP takes this pitch event up a notch. Only Innovation@50+ LivePitch creates a dual-pitch event that also provides an audience of end user consumers who listen to the pitches and share feedback in real time, providing the companies absolutely invaluable market data on the spot.

"The past five Innovation@50+ LivePitch events have been really well received. Participating companies have had great successes that they directly link to their being finalists at the events, including 23 of our first 45 finalists that have raised over $145 million in venture investment," said Jody Holtzman, Senior Vice President, Market Innovation. “We are thrilled to have built on each year’s success, to have added great programming, content and speakers to the event, and this year, in addition to healthcare and caregiving technology, to add a focus on financial technology (FinTech) that strengthens savings and planning.”

Past AARP Innovation@50+ LivePitch events have been held in Boston, Las Vegas, New Orleans, Miami, and last year’s event in Sunnyvale, CA, the heart of Silicon Valley. Information including company submission guidelines and applications, as well as registration details, will be live on shortly. Additional information, including the 2017 sponsors, judges, advisors and coaches, as well as programming content and speakers, will be shared on the site as well. The 10 finalists in healthcare technology and 10 finalists in financial technology will be announced in advance of the event.

Please mark your calendar now to join us April 12-13, 2017 at the Computer History Museum at 1401 N. Shoreline Blvd., Mountain View, CA 94043 for the premiere gathering of influencers and innovators focused on healthcare technology and financial technology for the “50 and over” market.

Press are invited to attend the 6th AARP Innovation@50+ LivePitch event gratis and may register by contacting Laura Beck, laurabeck(at)adeointeractive(dot)com. Representatives from AARP and past winners and finalists, are also available for interviews.

The AARP Innovation @50+ LivePitch event is produced with support by Adeo InterActive.

About AARP
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin;; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at

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