Surya Brasil Joins Whole Foods Market in an Effort to Alleviate Global Poverty

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Leading Brazilian, Natural, Certified Organic and Vegan Cosmetics Line to Donate Portion of Sales to Help Build Business in the Developing World

We have always valued our relationship with Whole Foods Markets and are so honored that they have given us the opportunity to join them in their mission to end poverty

Surya Brasil, a leader in organic, vegan and natural beauty and personal care products, is proud to announce their latest venture with key retail partner, Whole Foods Market. For the remainder of 2016 and beyond, the brand will donate 5% of its sales from all Whole Foods locations to support the supermarket giant’s Whole Planet Foundation, a non-profit organization that provides grants to microfinance institutions (MFI), working to alleviate poverty around the globe.

Since its establishment in 2006, the Whole Planet Foundation has made its mission to provide financial assistance to groups that offer services to low income populations through an array of products and services, including credits and loans, or MFI’s. The foundation seeks to reduce poverty by providing monetary loans at a low interest rate in communities that supply Whole Foods Market stores with product. With a keen focus on women, Whole Planet aids the poorest micro entrepreneurs, generally family-owned businesses which employ small quantities of workers. When choosing its partners, the organization carefully selects those who will offer not only monetary funds for microcredits, but other services as well, such as literary workshops, trainings or health services.

To date, the Whole Planet Foundation supports over 1.5 million entrepreneurs in 68 countries through its initiatives. “We have always valued our relationship with Whole Foods Markets and are so honored that they have given us the opportunity to join them in their mission to end poverty,” says Wanda Malhotra, co-founder and CEO of Surya Brasil. “The Whole Planet Foundation’s programs fall perfectly in line with our Surya Solidarity efforts to give back to society. We are excited about this partnership in making the world a better place.”

In addition to their philanthropic work with Whole Foods, Surya Brasil promotes social responsibility through its Surya Solidarity projects. Looking to redefine what it means to be a successful business, the brand’s social division zeros in on animal protection, environmental preservation, educational transformation and human rights. Surya Brasil employees and volunteers have pledged to practice the passion, mission and vision of the brand through various charitable actions. Many of the Surya Solidarity initiatives that have proven to be successful in the brand’s native Brazil have continued in the U.S., such as growing a seasonal organic vegetable garden at Surya Brasil’s New York headquarters, Earth Day events, educational workshops with Girls Inc. of Long Island and more.
For more information on Whole Foods Markets’ Whole Planet Foundation, please visit

About Surya Brasil
Surya Brasil is a Brazilian company leader in natural, organic and vegan cosmetics. Fully committed to environmental preservation, animal welfare and environmental responsibility, Surya Brasil is notably recognized for its vegan hair coloring, vegetable-based, with high performance and natural formulations sold in over 40 countries. The products contain organic ingredients and are free of animal components and testing, with the aim of combining nature with technology to provide beauty with health. Its national and international certifications such as Ecocert, Cruelty Free, Vegan, Cosmetique Bio, Kosher, Fair Trade ISO 22176: 2007 and Leaping Bunny confirm with transparency and credibility of the benefits and advantages of its cosmetics line.

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Meghan Knowles
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