Report: Foodborne Illness Outbreaks Not Necessarily Deadly for Restaurants

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TrendSource Trusted Insight, a market research and strategic consulting firm, dug deep into consumer perceptions of food safety at Fast-Casual Restaurants in a recent Consumer Insights Study.

TrendSource Trusted Insight recently surveyed nearly 3,000 consumers about their perceptions of food safety, including how they would react to unsanitary food service conditions and a foodborne illness outbreak. The study results offer hope to restaurants that find themselves embroiled in a food safety scare: only 18% of respondents indicated that a foodborne illness outbreak would prevent them from returning to the offending restaurant with 82% saying they would ultimately return under the right conditions. The study offers insights into how restaurants can accelerate their return and visually communicate their commitment to food safety. Additionally, respondents confirmed something we already expected: the younger the customer, the more likely they are to take to social media to complain about subpar dining conditions. Nearly half of millennials and Gen Xers (48% and 46%, respectively) indicated they would post complaints on Facebook, Yelp, or Twitter. Additional topics of inquiry include: How do customers perceive different ethnic cuisines and their relationship to food safety? Which particular cuisine is most associated in customers’ minds with safety and which with risk? How does the frequency with which customers dine out shape their understanding of, and attention to, food safety? Do customers believe that organic, GMO-free, and/or anti-biotic free food is more or less likely to make them sick? Find these and other insights within the complete study.

About TrendSource Trusted Insight and This Study:
TrendSource Trusted Insight provides business intelligence, customer experience insight, compliance solutions, and other market research and data analysis programs that deliver measurable ROI. With over twenty years of experience, TrendSource Trusted Insight’s customized solutions deliver high quality Customer Experience Management Programs that quantify service gaps, provide prescriptive/corrective solutions, identify trends, and provide actionable solutions through enhanced reporting and analysis.

Methodology: TrendSource Trusted Insight conducted this research study by surveying North American Field Agents in The Source database between August 25 and September 11, 2016. The results represent 2,969 online respondents who opted in to participate voluntarily. TrendSource Trusted Insight has the unique distinction as a market research organization that is an ISO 9001:2008 certified company.

For more information about this study, please contact TrendSource Trusted Insight at: TrustedInsight(at)trendsource(dot)com.

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Heather Parker
TrendSource, Inc.
+1 (619) 718-7467 Ext: 237
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