Awario Social Media Marketing Software by Link-Assistant.Com Gets Enhanced with Boolean Search

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The new Boolean search functionality lets Awario users set the most accurate alerts to get all the mentions about their brands in social media and the web.

Link-Assistant.Com, the global leader in developing internet marketing products, announced today the introduction of Boolean search to Awario, the company’s brand-new tool. The application finds instant messages from the web and social media based on the alerts users set. With the introduction of Boolean search today, users can get really precise with the type of mentions they looks for, thus ending up with the most accurate mentions in their Awario dashboards.

*What’s Boolean search?*

Boolean search is the type of search, which allows users to combine keywords with operators such as AND, NOT, and OR to further produce more relevant results. For example, a Boolean search could be "starbucks" AND "New York". This would limit the search results to only those documents containing the two keywords.

“In a way, Boolean search is similar to Google search operators. If you’ve ever tried those in your Google searches in comparison with the straightforward entering of keywords, you know how drastically different and more relevant the results can be,” explains Aleh Barysevich, Founder and Chief Marketing Officer, Link-Assistant.Com.

“We know for a fact that accurate and relevant data in your Awario dashboard starts with carefully-crafted alerts, and Boolean search is your best ally here. We strongly encourage our customers to revise their alerts, making full use of the Boolean search potential,” continues Barysevich.

The detailed Boolean search vocabulary and samples of building queries that work are available at the Awario’s official website.

*New opportunities for Awario users*

In a nutshet, Boolean search creates the following opportunities for those monitoring mentions online:
1. Setting up alerts of any complexity and getting the most relevant results.
2. Monitoring mentions while taking into account special symbols, upper/lower cases, etc.
3. Setting how far away keywords should be from one another.
4. Monitoring international brands in different languages and more.
5. Defining which URLs should (or shouldn't) appear in the mentions being searched for.

Users can read more about the Boolean search functionality and sign up for a free 14-day trial at the official website.

About Link-Assistant.Com

Link-Assistant.Com is a software house with a focus on developing products for digital marketers, SEOs, and social media managers. The company’s portfolio includes SEO PowerSuite (all-in-one SEO software), BuzzBundle (desktop social media management tool), and most recent addition, Awario. Launched in November 2015, Awario is an online application for monitoring mentions in the web and social media. The tool is popular among reputation managers, social media enthusiasts, and anyone keen on spotting every mention of themselves, their business, or the topics that interest them.

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Aleh Barysevich
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