Gazepoint Launches the GP3 HD 150 Hz Eye Tracker

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The most affordable high performance gaze tracking system, the GP3 HD 150 Hz Eye Tracker, is available now.

Gazepoint GP3 HD 150 Hz Eye Tracker

Gazepoint GP3 HD 150 Hz Eye Tracker

The GP3 HD was launched this week by leading eye tracking company Gazepoint Research Inc. The GP3 HD features a state-of-the-art imaging system with a high resolution image sensor, allowing for a larger field of view as well as a higher update rate. The GP3 HD will provide novice and expert eye-tracking professionals alike with a more natural, precise and reliable eye-tracking experience for a wide range of applications such as usability (UI) and user experience (UX) analysis, market research and academic investigations.

As with its predecessor, the GP3, the GP3 HD features an intuitive and easy to learn user interface, with set-up requiring less than 5 minutes from unboxing to data collection. The GP3 HD also benefits from a rapid calibration process and easily interfaces with all existing hardware. The GP3 HD builds on these strengths and also features the following upgrades:

Larger range of allowable head movement: The high-resolution image sensor allows for a larger field of view than a traditional sensor, which allows users to sit and move more casually and naturally in front of the system. Even when a user shifts around in their seat, the system continues to capture and track their eyes. This key advantage translates into more accurate data and a more comfortable, natural eye tracking experience for users.

Increased tracking performance: The GP3 HD features a high sampling rate of 150 Hz, up to 2.5 times faster than the 60 Hz systems on the market. The high frame rate allows for fast head movements without loss of tracking as no hardware region-of-interest is used to transmit the image from camera to computer. Every image frame is transmit in full, capturing every minute movement of the scene every 6.6 ms. Another distinct advantage of a faster sampling rate is the rapid re-acquisition of tracking after blinks. The GP3 HD’s 150Hz sampling rate also allows for more detailed investigations of eye and point-of-gaze movements.

Taken together, these benefits result in greater reliability and robust performance for all eye tracking applications.

Craig Hennessey, Ph.D., co-founder of Gazepoint, comments on what motivated the company to launch an HD version of the popular GP3: “The advent of affordable and easy-to-use performance systems such as the GP3 has led to eye-tracking becoming more and more popular in a wide range of settings: in academic research labs, in usability research groups of all sizes, and in market research. For the usability market in particular, eye tracking is now seen as a must. Feedback from our customers was that there was a need for a faster, more robust eye tracker that would allow users more freedom in front of the device. The GP3 HD was developed to meet that need. It was important for us that the GP3 HD remains affordable as we want to ensure that the technology is accessible to as many people as possible, regardless of their level of expertise or budget.”

The GP3 HD is available now!

Gazepoint at a glance:

Gazepoint brings over a decade of eye tracking design experience to the creation of the most powerful eye tracking research systems available at an affordable price point. Gazepoint’s flagship product, the GP3 eye tracker, was launched in 2013 and was the first research-grade eye tracker available at a consumer price point. The recently released GP3HD offers the next level of eye-tracking performance with a 150Hz sampling rate, creating more natural data collection environment and improving tracking reliability.

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