Alight Analytics changes marketing analytics game with ChannelMix Control Center

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Alight Analytics® is changing the way data-driven marketers manage their marketing data.

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"Marketing doesn’t have a dashboard problem, marketing has a data problem” says Matt Hertig, Co-Founder of Alight Analytics.

Alight Analytics® is changing the way data-driven marketers manage their marketing data. The marketing data aggregation firm today announced the release of the ChannelMix Control Center, the missing piece to make the world’s first marketing data engine even stronger.

The new ChannelMix Control Center gives marketers unprecedented visibility, accessibility, and control over their marketing channel data. ChannelMix® itself has been helping data-driven marketers aggregate their data for years, and the Control Center now gives them access to data management tools previously only available to the Alight team.

“Marketing doesn’t have a dashboard problem, marketing has a data problem” says Matt Hertig, Co-Founder of Alight Analytics. “As the only company in the industry which built a data aggregation platform while delivering marketing analytics services for the past 10 years, we understand the root of the marketing analytics problem, which is data management. ChannelMix solves the data problem, and the ChannelMix Control Center provides an interface for marketers to take more control of their ongoing data management challenges.”

ChannelMix removes the manual effort of collecting, consolidating, storing and managing marketing channel and media data, allowing marketers to focus on delivering insights and analysis.

ChannelMix Control Center offers a host of features aimed at helping marketers work smarter. Using the new “Rules” feature, marketers can fix campaign tracking errors and apply business rules on the fly across all media data sets, ensuring everyone has clean, accurate data for reporting. “Connect” gives one-click access to activate any imaginable data source, from Twitter Ads to Google Analytics to Sizmek to Salesforce, for lightning speed data source integration. Agencies and brands can look across clients or across product lines with “Library,” where all active data sources and associated metrics are displayed in a single view, a huge time saver for busy analysts.

“The ChannelMix Control Center provides us more control and flexibility to view and manage our clients' marketing and media sources, allowing us to get to analysis faster than ever," said Stephanie Padgett, SVP of Media Strategy & Operations for True Media. “The ChannelMix platform has proven to be an invaluable addition to our agency’s analytics infrastructure by eliminating our manual data gathering tasks, unlocking our clients’ media and marketing channel silos, and cleaning and standardizing all of our data for reporting. Now the Control Center gives us access to view our data in a way that only Alight could before, making data management even faster.”

Alight Analytics has been delivering marketing analytics services for a decade, helping brands and agencies such as AMC Theatres, Periscope, Blue Cross Blue Shield, MODCo and Monsanto. ChannelMix, and now the ChannelMix Control Center, is a natural extension of their work.

“We built the ChannelMix data aggregation platform to create a single source of truth for marketers, giving our clients the flexibility to access the data in any environment and use any dashboard tool they want,” said Michelle Jacobs, Alight Analytics Co-Founder. “The ChannelMix Control Center takes gives our clients to not only have complete visibility but total control of their data ecosystem, which is a game changer for the marketing industry.”.


Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

ChannelMix, a Google Approved Technology, offers pre-built connections to many of the 2000 existing marketing tools and systems, plus can accommodate custom connections to any outliers, Excel files or proprietary systems. Alight does all the heavy lifting, including setting up the connections, building aggregated views, monitoring, data hygiene and ongoing management of the data, a unique service among competitors. Agencies and Brands can access their cleansed, consolidated data using any Business Intelligence tool, such as Tableau Software, BIME, DOMO, Microsoft BI, Qlik and SAS.

Alight Analytics was named a 2016 Awards For Excellence Nominee by the Digital Analytics Association, 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 and 2016 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business. Alight’s Co-Founder, Michelle Jacobs, is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees.

Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google Adwords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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Crystal Richard (for Alight Analytics)
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