North America's Only Underground Drop Ride Now Open Beneath San Francisco's Fisherman's Wharf

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Merlin Entertainments’ new multi-million-dollar ride and show attracted thousands of thrill-seekers over Halloween Weekend

The San Francisco Dungeon Celebrates New Escape Alcatraz Drop Ride Opening

North America's only underground drop ride is now open at The San Francisco Dungeon on Fisherman's Wharf!

Thousands of thrill-seeking fans attended last weekend’s launch of “Escape Alcatraz” – North America’s only underground drop ride and show at The San Francisco Dungeon on iconic Fisherman’s Wharf. Installation of the new $2M attraction required breaking through multiple walls and several floors to accommodate the custom-built freefall tower that simulates a daring escape jump from Alcatraz prison into the frigid waters of San Francisco Bay.

On Friday, October 28 at 11 a.m., The San Francisco Dungeon’s General Manager Colin Thomas ceremoniously ripped a knotted rope of prison sheets to signal the official opening of “Escape Alcatraz” while welcoming hundreds of costumed fans to be the first to ride. The below sea level attraction creates a brand-new finale to the existing 60 minute San Francisco Dungeon experience complete with authentic and historic props, sets, script, characters and costumes.

What: The San Francisco Dungeon’s new “Escape Alcatraz” drop ride and show:

When: Open daily from noon to 7 p.m. (seasonal hours apply).

Where: Fisherman’s Wharf at 145 Jefferson Street, San Francisco, CA 94133

Cost: The San Francisco Dungeon admission starts at $22 for adults, with lower rates for SF Bay Area residents, youth, seniors, students, teachers and the disabled. For best pricing, visit

About The San Francisco Dungeon
The San Francisco Dungeon is the first attraction of its kind in North America and brings to life the stories of the Barbary Coast with a full theatrical cast, special effects, gripping storytelling, 360-degree sets and an underground boat ride. The San Francisco Dungeon is the ultimate live action journey through the Bay Area’s murky past where the audience is part of the show. The attraction is open 365 days a year and located on San Francisco’s Fisherman’s Wharf at 145 Jefferson Street. Fully-ADA accessible. Best for ages 10 and up. For more information, visit:

About Merlin Entertainments
The leading name in location-based, family entertainment and the world’s second-largest visitor attraction operator, Merlin now operates 109 attractions, 12 hotels/four holiday villages in 23 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 26,000 employees in peak season. Visit for more information.


Contact Mortar Agency for tours, photos and more information:
Trisha Clayton, 415-346-4565

Cameron Rogers-Polan, 310-995-0045

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Trisha Clayton
Mortar Agency
+1 (415) 346-4565
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