Bringing in Jake Fagan’s leadership and adding the Caddis team to the Lewis digital team strengthens our ability to implement strategy seamlessly across both traditional and digital platforms for our clients.
Nashville, Tenn. (PRWEB) November 10, 2016
Strategic branding and communications firm Lewis Communications, with more than 100 employees across offices in Birmingham, Mobile, and Nashville, has purchased Caddis, a full-service digital agency in Nashville.
The acquisition of Caddis, with its 20 employees, doubles the Lewis digital team, which Caddis founder Jake Fagan will now lead.
The addition expands the agency’s capabilities in search engine optimization, content marketing, and app development. It also grows the teams dedicated to digital strategy, user experience and user interface design, web development, paid search, digital media, social media, and analytics.
“Digital platforms have become increasingly integral to our clients’ brand development and advertising success,” says Lewis Communications president and CEO Larry Norris. “Bringing in Jake Fagan’s leadership and adding the Caddis team to the Lewis digital team strengthens our ability to implement strategy seamlessly across both traditional and digital platforms for our clients.”
Over the past 65 years, Lewis has become one of the South’s leading agencies, consistently producing award-winning integrated campaigns by using research-driven strategy to inform strong creative. The agency has clients across the country and in varied industries, including transportation, healthcare, energy, resort, and food & beverage.
Lewis will add Caddis’ client list to its roster and expand its work into several new categories, including the outdoor space.
“This is a once in a lifetime opportunity where two likeminded companies can come together and integrate to be a better company,” says Fagan. “We compliment each others’ skill sets. I am excited for what we will be able to accomplish through this combination.”
Ken Wilson, Lewis vice president and managing director of the Lewis office in Green Hills, says the expansion of Lewis’ digital staff and capabilities comes as businesses across industries are looking for ways to affect more with their marketing budget and are emphasizing digital campaign measurement as a metric for success.
“For the past decade, businesses often preferred to partner with separate web development companies and advertising firms,” Wilson says. “But now because the two must work together seamlessly to affect conversions in a digital- and mobile-heavy world, businesses are looking for one partner that can oversee and report on every step of the user journey — from developing brand awareness and preference to generating conversions.”
About Lewis Communications
Lewis Communications is a strategic branding and communications firm with offices in Birmingham, Mobile and Nashville. Established in 1951, the firm provides branding and communication services including marketing research, strategy development, digital marketing and advertising. For more information, visit http://www.lewiscommunications.com.