Life Fitness Selects Obero SPM to Manage Sales Growth

Share Article

Fitness equipment manufacturer selects Obero SPM to help its leadership team manage growth across several international business units.

Obero SPM

Obero SPM

“We outgrew the capabilities of our previous tool and moved to Obero which can give us the scalability needed to effectively support our growth goals.”

Obero today announced that Life Fitness has selected Obero SPM to help the business more effectively manage its growing sales operations across 148 countries.

For more than 45 years, Life Fitness has been dedicated to creating fitness solutions that include some of the most iconic brands in active living, including Life Fitness, Hammer Strength, InMovement and Brunswick Billiards brands as well as more recent acquisitions such as Cybex, SCIFIT and Indoor Cycling Group (ICG).

This growth has brought new demands in managing this international portfolio of brands and business units. Life Fitness needed a holistic system that would allow it to integrate all source systems, accommodate for multiple variations of data and metrics, manage complex compensation plans, and optimize its international distribution network.

“Life Fitness is a rapidly growing global organization, and our goal in sales operations is to constantly improve efficiency to support business growth,” said Chhunnary Ou, Sales Operations Manager at Life Fitness. “We outgrew the capabilities of our previous tool and moved to Obero which can give us the scalability needed to effectively support our growth goals.”

Life Fitness wanted a management system that was 100 percent business-owned and operated and would eliminate the need for third party professional services to make changes. Life Fitness also needed a platform that provided the flexibility to model and maximize compensation plans, and quickly deploy them to sales teams to drive the revenues that better aligned with corporate objectives.

"Life Fitness is the global leader in commercial fitness equipment, and boasts a long history of innovation. We're proud to be working with Life Fitness and we're also proud that Obero SPM can help Life Fitness bring this same spirit of growth and innovation to their sales operations," said Leon Kharkhourin, CEO of Obero.

For more information on Life Fitness, visit For more information on Obero, visit

About Obero
Obero is a privately held global company with offices in the United States, Canada and Europe. Developer and provider of Obero SPM, a cloud-based Sales Performance Management solution which supports the entire end to end sales life cycle; automating processes for the office of Sales, Finance and HR. Obero SPM integrates the Sales Planning and Forecasting, Incentive Compensation Management and Sales Profitability Management processes in a single unified application. Obero has been ranked as one of Canada’s top technology companies; included in the Top 10 Growth, Top 25 Up and Coming, and Top 250 Canadian ICT categories in the 2014 and 2015 editions of Branham 300. Obero SPM has recently been recognized in the Top 20 Corporate Finance Technology Solutions by CIO Review and as a Momentum Company of the Year by TechConnex.

About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, productive well-being equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT, InMovement and Brunswick Billiards. Its equipment is distributed to 148 countries. Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paul Odnoletkov
+1 (888) 815-2996 Ext: 230
Email >
Follow >
Visit website