How to fundraise more by starting a monthly giving program.

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If a not-for-profit resolved to fundraising more this year, their first consideration should be to kick off a monthly giving program! DonorPerfect's new e-book explains how to maintain and retain donors.

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(...) That means that a monthly giving program has the power to nearly double a retention rate.

Fundraising more with a monthly giving program

Why start a monthly giving program?

It is easy

Through DonorPerfect's pre-authorized payment processing service, it is easy to offer donors a seamless and secure way to give monthly. Donors only need to enter their info once, and whatever funds they pledge to donate monthly will be automatically drafted from their accounts into the not-for-profit's account.

It allows recipients to retain more donors year after year

The average donor retention rate is 43%, but hundreds of DonorPerfect clients have seen a retention rate of 90% or more for donors who signed up to give monthly. That means that a monthly giving program has the power to nearly double a retention rate.

Monthly donors give more

Every little bit helps. The benefit of monthly giving is that every little bit keeps coming your way 12 times a year.

Rather than giving once and dropping off the map, monthly donors tend to give on a recurring basis for 5 to 7 years on average. In a research study by Third Space Studio, organisations with budgets below the £2 million mark reported recurring donors giving £625 a year.

It gives more time to focus on a mission

Recurring donations are funds that can be counted on. If a monthly giving program accounts for a good amount of an annual revenue, some of the effort you’d put into fundraising can be funnelled into furthering a mission.

It is convenient for donors

Giving should be easy. With a monthly giving program, donors can feel good about supporting a cause year-round without the hassle of continuously visiting a site to donate or mailing a check.

For those who are ready to get started on a monthly giving program, simply Download DonorPerfect’s Monthly Giving Starter Kit FREE!

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Stephanie Mathieu
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