Americana Manhasset Champions for Charity® 2016

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Americana Manhasset’s annual four-day charity shopping extravaganza, Champions for Charity®, takes place Thursday, December 1 through Sunday, December 4.

Americana Manhasset Champions for Charity

Americana Manhasset’s annual four-day charity shopping extravaganza, Champions for Charity®, takes place Thursday, December 1 through Sunday, December 4. What sets this shopping benefit apart is the generous 25% pre-tax donation made to the shoppers’ charity(s) of choice from a list of over 100 not-for-profit participating organizations. Since its inception, this collaborative event between Americana Manhasset stores and their patrons has raised over $10 million dollars for local and national charities.

“I look forward to this every year,” notes Christina Merrill, Executive Director for The Bone Marrow Foundation. “This event is meaningful on so many levels. My gifts bring joy to my love ones, and they also contribute much-needed dollars to The Bone Marrow Foundation through the 25% pre-tax donation for each designated purchase. It’s just brilliant!”

During the four-day program, a festive atmosphere abounds and shoppers enjoy special in-store charity receptions. Among this year’s charitable highlights are personal appearances by designer Donna Karan who will be at Urban Zen on Thursday, December 1 at 6pm to kick off the program, and Anne Fontaine who will visit her Americana boutique to toast the season and lend support to Child Abuse Prevention Services. Other notable Americana boutique partnerships include Louis Vuitton with Tower Foundation; Michael Kors with Crohn’s and Colitis Foundation of America; Gucci with Cycle for Survival and Larger than Life, rag &bone with The Bone Marrow Foundation, and Salvatore Ferragamo with The Paul Foundation. Burberry will host multiple events all four days for charities including Ronald McDonald House, The Sands Point Preserve Conservancy and the Chinese American Medical Society. Hermès will also host multiple charities: UJA, Island Harvest, Gift of Life, Chinese Dollars for Scholars, and Portledge School. Check with your charity to see which store is hosting them for a reception.

To participate in Champions for Charity, simply register for a complimentary Champion Number online (including mobile), by phone or in person at Americana's Concierge office. Present your Champion Number between December 1-4 at the time of each purchase and 25% of full-price, pre-tax purchases will be donated to the participating organization(s) of choice.

Taking an active role in the community has always been a pillar of Castagna Realty Retail Group’s mission, and this year is no different. Americana Manhasset was one of the first to embrace the integral component of charity shopping and remains the only shopping center whose tenants offer a 25% pre-tax donation to charity.

“Now in its 21st year, Champions for Charity is our hallmark holiday event that brings our community together,” says Deirdre Costa Major, President, Castagna Realty Retail Group. “We strive to offer more in our shopping experience. Giving back is a significant way of making a difference.”

All Americana Manhasset stores and select Wheatley Plaza stores participate in Champions for Charity. Located 17 miles east of Manhattan, Americana is home to over 60 leading fashion and lifestyle stores including Hermès, Chanel, Louis Vuitton, Hirshleifers, London Jewelers, Gucci, Dior, Bottega Veneta, Prada, Rolex, Ralph Lauren, Cartier, Fendi, Tiffany & Co., Salvatore Ferragamo, Christian Louboutin, Céline, Max Mara, Diane von Furstenberg, Tory Burch, Michael Kors Collection, Burberry and more. For information on Americana Manhasset or Champions for Charity®, visit our website, Facebook page or follow us on Twitter and Instagram @AmericanaShops.

“Both the exceptional customer service and esprit d’corp of our stores’ managers and staff contributes to the success of Champions for Charity," says Ms. Major. "It’s a magical time of year.”

For more information about Champions for Charity, visit

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Rebecca Hollander
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