New York, NY (PRWEB) November 15, 2016 -- Seaters, the global marketing platform that delivers highly demonstrable ROI and enhanced ZBB (Zero Based Budgeting) value for already spent marketing investment, announced today it has completed an initial closing of $3 million fresh capital. Seaters offers unique, predictive, data driven insights into key decision drivers like price elasticity and asset efficacy.
The round has capacity for an additional $2 million. The funding brings capital raised to date to $8 million. With locations in New York City, Brussels, Paris and London, this capital will fund growth in both the United States and Europe. The timing of the funding coincides well with the ongoing and increasing use by existing customers that include Coca-Cola, BNP Paribas, the biggest bank in Europe, and KPN, the largest Dutch telecommunications company.
By working with brands, sponsors, professional and collegiate sports teams and venues, Seaters transforms otherwise unused assets (tickets) into both otherwise unseen revenue and highly valuable customer acquisition, customer retention, employee engagement, and other direct brand value enhancement generators. Seaters helped BNP Paribas reduce unused tickets from 18% per year to less than 1% representing $2 million of value to date. At the request of its clients, Seaters is already working on applying its patented technology to other arenas needing seat optimization, like Learning (seminars, conferences, corporate education and training, etc.).
The round is led by existing strategic investors who are also board members. Michel Akkermans (Pamica NV), an entrepreneur and investor, and Chris Burggraeve (Vicomte LLC), the former Chief Marketing Officer of AB InBev, have backed Seaters since its infancy. Accompanying them is a new investor in the company, Albatros Invest LTD., a European and US based investment firm.
According to Michel Akkermans, “Seaters provides an innovative, simplifying solution to a global problem. The size and scope of the addressable market is enormous. Now that we have demonstrated success with marquee customers, it is time to scale into the marketplace.”
“I wish I had Seaters’ tech when I was in the CMO seat,” said Chris Burggraeve. “I know how much daily pressure there is on marketing leadership to make the most lemonade from the available lemons first. As Seaters proved at BNP Paribas and others, the number 1 ZBB opportunity in sponsorship investments is to unlock the unused and wasted free millions inside first.”
Nikolay Sergeev of Albatros Invest LTD. shared, “We found Seaters a compelling investment because of the global size of the opportunity, the application of technology to simplify an otherwise complicated process, and the focus and professionalism of the management team.”
“I founded Seaters as a crusade to end the scourge of empty seats at live events. Real fans can connect with the brands they interact with to be sure every seat is filled. A real win-win-win. Given the global scale of the brands we work with and the live sports and entertainment market, Seaters can deliver tens of billions of dollars of value worldwide,” said Founder and Chief Executive Officer Jean-Sébastien Gosuin. “Having the strategic and financial support of our early backers plus our new investors, I truly believe we can fulfill our goal of ‘no more empty seats!’”
About Seaters:
Seaters is an international, award winning, marketing technology company in the business of driving greater revenue, delivering better price/value insights, activating direct one-to-one brand/consumer relations, increasing brand value for sport and live entertainment sponsors and organizers while radically reducing waste of their valuable asset base. http://www.getseaters.com
Jean-Sebastien Gosuin, Seaters, +1 9173531522, [email protected]
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