Digital Marketing Agency AuthX Rebrands as Authentic

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New name reflects agency vision for the future of digital.

International award-winning digital marketing agency, AuthX, has changed their name to Authentic and relaunched the brand to better reflect their focus on creating powerful, authentic connections between brands and their customers. The brand relaunch is also motivated by the company’s recent acquisition of Create Digital, which expands their capabilities to include digital strategy, creative design, production, social media, and more. The company leadership feels the new name conveys the mantra, “always be authentic,” and is an idea that the entire agency can embrace as the guiding principle for the brand.

Authentic CEO, David Roe, explains the reasons for the recent acquisition of Create Digital, and his vision going forward: “The entire landscape of digital marketing is evolving incredibly fast. Developments in technology are helping to drive that, which was why we initially started AuthX, which stands for authentic experiences, with a focus on custom technology solutions. Over the last few years, there has also been a huge shift in what customers expect from brands. They want a personalized experience and they want a brand to be authentic with them. We already had the personalization technology piece locked in, so the next step was to acquire Create Digital in order to provide that authentic connection through strategy, creative content, and marketing campaigns. Now we’re able to handle the technology, the personalization, the creative content, and the strategy that ties it all together.”

Authentic CSO, Kendall Morris, spoke about the company’s new name. “This is a great step forward for our agency. The new name ‘Authentic’ allows room for growth by partnering with clients who embrace the same fundamental beliefs about the importance of creating authentic digital experiences. We want to help brands establish meaningful connections with their customers in new and unexpected ways.”

About Authentic

Authentic is a world-class digital agency that is reinventing the way companies leverage digital channels to reach their customers. We know how digital can be used to create a personalized, constantly evolving marketing approach that garners measurable success. This approach means that our clients can be more creative with less risk, and our clients’ customers can get authentic digital experiences that matter to them. Comprehensive digital marketing services include marketing and user experience strategy, creative ideation and production, technology implementation, and more.

Authentic is headquartered in Richmond, Virginia with offices in New York, New York; Washington, DC; and Lima, Peru.

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Christen Daniels
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