5 reasons from Directional Media why billboard advertising can increase the exposure of UK businesses and brands

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Although out of home advertising has been around for many years, the industry is still growing and in 2016 spending on billboard advertising is expected to exceed £1 billion.

Here are 5 reasons why out of home advertising is a great way to promote a company or brand in the UK:

  • Billboard advertising has a lower cost per thousand views than any other type of advertising. Billboard campaigns cost 80% less than television and 40% less than local papers (based on prices quoted by Archant and KM Group on Friday 19th August 2016).
  • Billboards and out of home advertising reach 98% of the UK population every week (source Route and Outsmart).
  • Adverts on billboards are free to potential customers. There is no requirement to open a newspaper, turn on the TV or listen to the radio. They are visible 24/7.
  • 83% of people recall seeing billboards and out of home advertising within the last 30 minutes before shopping (source Outsmart last window of influence, 2011).
  • People spend more time in their vehicles than they do reading the newspaper and watching the news.

Directional Media are the UK's leading billboard and outdoor direct sales company. They offer billboard and outdoor advertising solutions in major towns and cities with their range of 16, 48 & 96 sheet billboards.

Their network of outdoor advertising solutions, including several high traffic locations in the London area, offer maximum brand exposure.

To benefit from this affordable and high impact form of advertising, get in touch with the Directional Media sales team on 0845 86 22 198 or email: sales(at)directionalmedia.co.uk

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Tom Hughes
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