Local Startup, Dera-Tie, Prepares for International Launch

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Kalamazoo-area business works locally to satisfy global demand

The creators of Dera-Tie, a rugged polymer utility strap that aims to make storage, organization, strapping, and transport easier, are preparing to launch their product internationally.

In May, at the National Hardware Show in Las Vegas, Dera-Tie received the “Best New Product Award” from Made in the USA and GBQ, and received the “Fills Customer Needs Award” from the DIY Network.

Dera-Tie touts “over 2.718 bazillion” uses, from taming extension cords to organizing yard tools. Reusable polymer straps, Dera-Ties are an economical, long-lasting replacement for zip ties, Velcro straps, bungee cords, and more. This product will quickly become a staple for homeowners, handymen, contractors, and outdoorsmen.

Invented by Kalamazoo native Gary Kozminske, Dera-Ties began as a labor of love – a simple product addressing a simple need – and have evolved as the Dera-Tie team spent a year figuring out the best way to make, market, patent, package and distribute them.

With a host of interested buyers across the globe, the company is ramping up their production capabilities by manufacturing new tooling and opening new distribution channels.

Proudly manufactured in Belmont, Michigan, Dera-Tie aims to bring jobs back to its home state. As of November 19, Dera-Ties are available in Meijer, local hardware stores and online through Amazon.com.

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