eAutoAppraise Named Next Generation Trade-In Platform by PCG Research

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eAutoAppraise has been recognized by PCG Research as the next generation of online trade-in appraisal applications according to their October 2016 Report.


It's all about creating that initial relationship with the customer by having insight into what they want and what they can afford before they ever step foot in your showroom. It changes the entire dynamic of the interaction.

PCG Research inspected the installation, functionality, and design of the trade-in software across all major website platforms including CDK Global, Dealer.com, Dealer eProcess, DealerFire, DealerInspire, and DealerOn. After in-depth comparison to several top competitors, PCG determined eAutoAppraise to have unrivaled intelligence not only when it comes to valuing a customer’s vehicle, but also for providing pertinent information that vastly facilitates the initial interaction between consumers and dealers.

Unlike other automotive trade-in solutions that fail to connect the user with automatic next steps, eAutoAppraise integrates directly with each dealer’s inventory and pre-qualifies customers for financing in real-time through their exclusive partnership with CreditMiner. The platform conducts live soft credit pulls without requiring a social security number or DOB, empowering dealers without involving protected consumer information. eAutoAppraise is a trusted source, as they do not share secured data or market to people who have engaged with the dealership.

“It’s all about creating that initial relationship with the customer by having insight into what they want and what they can afford before they ever step foot in your showroom,” says Barry Brodsky, Managing Partner of eAutoAppraise. “It changes the entire dynamic of the interaction when you have a tangible starting point for the conversation.”

eAutoAppraise is designed for mobile first and it’s the only application in the industry that allows customers to easily upload a walk-around video or photos of the car they’d like to sell or trade-in. It’s also intelligent enough to know which new vehicle they’re interested in based on which VDP they clicked from, and they are then immediately prompted to set up an appointment.

The platform provides interactive validation reporting that shows dealers which vehicles are in high demand and how to stock their inventory accordingly. More importantly, eAutoAppraise is 100% OEM-compliant. Customizable banners seamlessly integrate into dealer websites with a unified look and feel rather than appearing as an obtrusive third-party plugin. The technology ensures OEM brand protection by conforming to each manufacturer’s colors and themes.

In the October 2016 Report, Brian Pasch, Founder of PCG Consulting said, “eAutoAppraise represents a quantum leap forward offering seamless design, increased functionality, actionable analytics and ease of use which will help dealers solve problems with their current online trade-in process, and create new sales opportunities.”

About eAutoAppraise

eAutoAppraise is the next generation trade-in platform that has changed the relationship between dealers and car buyers. Backed by several OEM endorsements, eAutoAppraise empowers dealerships with exclusive, actionable consumer data and robust, interactive reporting not customarily available to today’s dealers. Featuring two products in one, eAutoAppraise is both a trade-in or sell us your vehicle application as well as an inventory and payment-prescreening tool. The platform generates high quality, low-funnel, incremental leads with a closing ratio of 25-30%.

After completing the 100% OEM-compliant, customizable form, customers are presented with the value of their car (provided by NADAguides) as well as what replacement vehicle they have selected and if they are pre-approved for purchase. The customer’s value report is also integrated with Google Maps for step-by-step directions to the dealership, making eAutoAppraise the ideal package for today’s self-directed shopper.

For more information visit eAutoAppraise.com or call 866-795-8903.

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Barry Brodsky

Lindsay Kwaselow
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