Suzhou Tourism Instagram Reaches Milestone Number of Followers

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@VisitSuzhou Surpasses 3,500 Followers

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Suzhou Tourism’s Instagram account, @VisitSuzhou, achieved a milestone by attracting over 3,500 followers. The destination’s Instagram account provides prospective and existing travelers with information about the destination by sharing engaging visual content including photos, videos, and user-generated content. This achievement is attributed to the recently completed “Suzhou Noodles” Instagram contest, an initiative which was part of Suzhou Tourism’s social media campaign, “A Curated Look at Suzhou’s Arts & Culture – No Visa Required,” which began in June 2016. The Instagram contest generated engagement and entries by encouraging online users to share their best photos of a Suzhou delicacy, soup noodles, on Instagram for a chance to win a culinary-inspired prize.

The ongoing social media strategies are dedicated to raising the awareness of Suzhou as a cultural epicenter of China by targeting North American travelers via digital and social media platforms. This 12-month campaign includes content creation, online contests, consumer engagement, offline events, interactive online videos, and influencer partnerships, which is being shared across its website, Facebook, Twitter, and Instagram.

About Suzhou
Suzhou, the "Venice of China," is known for its elegant stone bridges, canals, flowing water, and noteworthy architecture. Located in the center of the Yangtze River Delta, approximately 60 miles west of Shanghai, Suzhou is one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. The city boasts the beautifully manicured Classical Gardens of Suzhou, many of which have been designated a UNESCO World Heritage Site. Each year, millions of tourists travel to Suzhou to experience the destination’s more than 400 attractions, ranging from pagodas and temples to historical districts and world-class museums. As the largest industrial city in China, Suzhou continues to develop, such as the Suzhou Industrial Park (SIP), which boasts five-star hotels, the iconic Lake Jinji, and Asia’s largest Ferris Wheel.

Travel to Suzhou is easily accessible via three convenient area airports with non-stop flights from North America: Shanghai Hongqiao International Airport (SHA) offers bullet train service to Suzhou, which is approximately a 50-mile, 30-minute trip; Pudong International Airport (PVG) is approximately 65 miles from Suzhou, an hour and half drive; and Sunan Shuofang International Airport (WUX) is approximately 14 miles from Suzhou, a 30 minute drive.

For more information on Suzhou please visit, follow us on Instagram @visitsuzhou, Twitter @VisitSuzhou and like us on Facebook at Visit Suzhou.

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Robert Einhorn
PHG Consulting
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