butter LONDON Goes Live on Evine, Multiplatform Video Commerce Company

Share Article

Leading Colour Cosmetics and Nail Lacquer Brand Finds New Way to Connect to Consumers

butter LONDON, the prestige colour cosmetics and nail lacquer brand, is excited to announce the expansion of their new distribution channel with video commerce company, Evine (evine.com). The cult-favorite cosmetics brand had four successful live appearances on the platform in 2016, and will end the year with live segments airing on December 1 through 3 featuring an array of holiday gifts.

“As a growing company, butter LONDON is seeking to expand and diversify its distribution channels to gain exposure and increase brand awareness,” says Sarina Godin, President of butter LONDON. “Evine offers a compelling interactive platform that allows us to educate and engage with our consumers and we are excited to continue our collaboration.”

Evine’s live approach to shopping is ideal for connecting directly with new and existing butter LONDON customers. During the shows, fans enjoy a live demonstration of the product and a unique perspective on the brand that other retailers are unable to replicate, with expert insight from butter LONDON’s president. In addition to airing on Evine’s cable and satellite network, the segments stream live on evine.com, mobile devices and via Evine’s various apps, including Apple TV, Amazon Fire TV and select Samsung Smart TVs.

“We’re thrilled to have partnered with butter LONDON and offer our customers their luxurious, British-inspired nail products,” said Teresa Harris, Vice President of Beauty at Evine. “Our beauty customer is savvy, well-informed and extremely ingredient conscious. butter LONDON’s carefully crafted, good-for-you formulations appeal to this educated customer base and continue to be a hit at Evine. We look forward to helping our customers ‘Be Good to Themselves’ with products that allow women to treat themselves like the queens they are.”

An assortment of covetable lip and nail sets from butter LONDON’s Wonderfull Holiday Collection will be featured on Evine throughout the height of the holiday season. butter LONDON’s next Evine segment is slated to air December 1 at 11 p.m. EST and will highlight The Most Wonderfull of All Lacquer Set, which recently received a coveted placement as one of Oprah’s Favorite Things for 2016.

About butter LONDON: Founded in 2005 by a beauty-obsessed British entrepreneur and London’s premier fashion manicurist, butter LONDON catapulted into the runway world bringing a refreshingly hip & haute fashion sense to nails. This trailblazing luxury approach – fueled with a better-for-you ingredient philosophy – quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today we continue to create innovative, imaginative, good-for-you products for eyes, lip, face, and nail using the same ingenious Crafted with Care™ approach to formulations. We believe playful is beautiful and we encourage you to live a little with lively, luxe products you can trust. We are makeup royalty…and we wear it very well.

About Evine: Evine Live Inc. operates Evine, a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mallory Liebhaber
Visit website