Fit4D Expands Advisory Board to Support Rapid Growth in Diabetes Market

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Industry leaders from pharma and payer channels add thought leadership and real-world expertise.

Fit4D, a New York City-based health technology company, announced today that former Prudential Healthcare President, Sam Havens, and Susan Duffy, former McCann Healthcare President, have joined its Board of Strategic Advisors. Both Sam and Susan will advise Fit4D as it continues to deliver on its mission of empowering people with diabetes.

Fit4D has demonstrated success in improving the health of people with diabetes through its technology-enabled services. The appointment of both Sam and Susan demonstrates Fit4D’s commitment to further accelerate its growth through its pharmaceutical, payer and provider distribution channels.

“Sam has years of healthcare experience, beginning at Prudential and then leading and advising 15 payer and health IT companies,” said David Weingard, CEO of Fit4D. “We are excited to have him join the Fit4D team as we scale patient volumes within regional and national health plans. Susan’s experience delivering impactful solutions to pharmaceutical clients will support our continued innovation in diabetes and non-diabetes market segments.

Fit4D is a technology-enabled health coaching solution that scales the reach of expert certified diabetes educators (CDEs), allowing them to manage a patient population more than five times larger than traditional inpatient settings. Fit4D clients include pharmaceutical companies with a branded drug or device seeking to improve initiation and adherence, and payers looking to improve health outcomes and quality measures. The company’s team of CDEs across the country leverage the proprietary technology platform to engage patients with a personalized plan that addresses the individual barriers one faces when learning to self-manage the condition. Coaching topics include basic education about the condition, tips and tactics to initiate therapy and improve medication adherence, the importance of preventive care, nutrition, exercise, advice to overcome psychosocial barriers and more.

“I am honored to join the Fit4D Board of Advisors,” said Sam Havens, former Prudential Healthcare President and board member of Blue Cross Blue Shield of Rhode Island and TelaDoc. “I am tremendously excited to make an impact guiding the growth of the company as it continues to leverage its technology platform in the market.”

“Fit4D is an innovative health IT company,” said Susan Duffy, former President of McCann Healthcare. “I’m thrilled to join the team and help expand their reach so they can help more people through their expert health coaching.”

About Fit4D

Fit4D’s mission is to improve the lives of people living with diabetes worldwide. Fit4D delivers scalable and effective patient programs through an optimized mix of its technology platform and human-based touch points. The Fit4D clinical team of certified diabetes educators (CDEs) is comprised of dietitians, exercise physiologists, nurses, and social workers, who are passionate about empowering people with diabetes to live rich, healthy and fulfilling lives.

Fit4D’s Fortune 500 clients include pharmaceutical, payer, provider and wellness companies. Fit4D has also engaged in numerous joint initiatives with the Juvenile Diabetes Research Foundation, American Diabetes Association, and Diabetes Research Institute.

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Natasha Desai
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