AARP Innovation@50+ LivePitch Event Now Open for Company Applications, Registration; Event April 12-13 at the Computer History Museum in Mountain View, CA

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6th Annual Unique Dual-Pitch Event Focuses on Caregiving and Financial Technology; Brings Together Innovative Companies Pitching Before Investors, Industry Expert Judges and Consumer End Users

Washington DC, November 29, 2016 – AARP today announced that companies may now apply to pitch at its sixth Innovation@50+ LivePitch event which will be held Wednesday April 12 and Thursday April 13, 2017, at the Computer History Museum in Mountain View, CA. This dual-pitch event is the only one of its kind, bringing together innovative startups pitching before expert judges along with intended end users. Startup companies focused on either caregiving technology or financial technology, specifically around saving and planning, may now submit applications to be considered to be one of the ten companies from each category selected to pitch at the event. Registration is also open now to attend the two day event at a special $99 early bird price, which runs until December 31, 2016. To apply or to register, please visit

AARP’s Innovation@50+ LivePitch event is a two day pitch competition for emerging startups in health technology, highlighting caregiving solutions, and financial technology, specifically saving and planning. Ten finalist companies in each sector will present their business plans on stage in a rapid three minute presentation to a panel of industry expert judges, most of whom are venture capitalists and angel investors.

Representing nearly 38 million members, the power of AARP takes this pitch event up a notch. Only Innovation@50+ LivePitch creates a dual-pitch event that also provides an audience of end user consumers who listen to the pitches and share feedback in real time, providing the companies invaluable market data on the spot.

"We are pleased to start accepting applications from startup companies interested in pitching at our event. It is always interesting to see what businesses are focused on, what solutions are coming to market that will benefit people 50-plus and others,” said Jody Holtzman, Senior Vice President, Market Innovation, AARP. “This year, we are thrilled to add a financial technology (FinTech) focus, particularly around saving and planning, as well as health technology centered around caregiving, and are sure the two days will only build on the successes of our past five years.”

Previous AARP Innovation@50+ LivePitch events have been held in Boston, Las Vegas, New Orleans, Miami, and last year’s event in Sunnyvale, CA, the heart of Silicon Valley. Of the first 45 finalists, 23 raised over $145 million in venture investment, and another four companies exited through acquisition. Applications are open for companies to apply to be considered to pitch beginning now through Friday, February 3rd, 2017, at

Additional information, including the 2017 sponsors, judges, advisors and coaches, as well as programming content and speakers, will be shared on the site as well. The 10 finalists in healthcare technology and 10 finalists in financial technology will be announced in advance of the event.

Press are invited to attend the 6th AARP Innovation@50+ LivePitch event gratis and may register by contacting Laura Beck, Representatives from AARP and past winners and finalists are also available for interviews.

The AARP Innovation @50+ LivePitch event is produced with support by Adeo InterActive.

About AARP
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. To learn more, visit or follow @aarp and our CEO @JoAnn_Jenkins on Twitter.

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Laura Beck
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