Marketers need to take on more responsibility for privacy and to stop relying exclusively on internal teams to cover all their bases
Atlanta, Georgia (PRWEB) December 08, 2016
PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a report on privacy support providers by Forrester Research, an independent global technology and market research company. Entitled “Vendor Landscape: Privacy-Support Providers for Marketers,” the August 2016 report included PossibleNOW among 34 vendor and user companies who were surveyed.
The report, authored by Principal Analyst Fatemeh Khatibloo, establishes that marketers need guidance to make sense of their new privacy responsibilities. The report also states that privacy is still an afterthought in most marketing organizations.
Khatibloo writes, “that’s because marketers 1) don’t understand their new responsibilities and 2) don’t know where to turn for help.” She writes that because internal resources such as legal or security and risk teams are often stuck in compliance and risk mitigation mode, they may not understand the business drivers behind marketing tactics. The report adds that marketers may want to look to external resources for guidance.
“We are pleased that PossibleNOW was included in the online survey for this valuable research report,” says Scott Frey, President and CEO of PossibleNOW. “This report explains how modern marketing is creating new privacy risks and the various technologies available to help marketers manage data use and privacy practices.”
Scott states, “We believe that the report reinforces what PossibleNOW clients already know — that marketers need to take on more responsibility for privacy and to stop relying exclusively on internal teams to cover all their bases. The report discusses how the right tools and services from privacy support vendors can help bolster marketers’ privacy capabilities.”
To help support marketers with their privacy compliance initiatives, PossibleNOW offers two cloud-based technology applications: MyPreferences®, an enterprise preference management platform that seamlessly collects, manages and distributes customer preference data from CRM systems, ESPs, marketing databases, and more; and DNCSolution®, a do not contact application that helps marketers ensure compliance with current consumer privacy rules and regulations.
About PossibleNOW
PossibleNOW, headquartered near Atlanta, Georgia, enables businesses to build lasting, profitable relationships with customers, partners and employees through preference management technology. MyPreferences®, our enterprise preference management platform, empowers companies to listen to and learn from their customers through the active collection and management of preferences such as product interest, channel preference and frequency of communication. MyPreferences easily integrates into existing applications such as CRMs and marketing databases. The MyPreferences platform's flexibility, security and compliance protections make it ideal for serving as the central repository for customer data inside the enterprise and for minimizing regulatory compliance risk. For details, call (800) 585-4888 or (770) 255-1020, e-mail info@possiblenow.com or visit http://www.possiblenow.com.