Bad Boy Entertainment Selects Leverage Agency as Sponsorship Agency of Record for “Bad Boy Family Reunion Tour”

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Sean “Diddy” Combs Reunites with Major Artists from Bad Boy Entertainment for First Time with Epic 25-City Tour

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We’re confident we can help brands maximize this extraordinary opportunity around the historic Bad Boy Reunion Tour to connect with their consumers in a memorable way. - Ben Sturner, CEO and Founder of Leverage Agency

Bad Boy Entertainment today announced it has enlisted New York City-based entertainment marketing firm Leverage Agency to procure sponsorship opportunities for the upcoming “Bad Boy Family Reunion Tour.” The 25-city tour, headlined by music visionary Sean “Diddy” Combs (aka Puff Daddy), kicks off on Aug. 25 and features iconic artists from the Bad Boy label performing hit after hit in this history making tour.

With a combined 38 platinum and multi-platinum selling records, and more than 400 million units sold worldwide, the “Bad Boy Family Reunion Tour” will give fans a hit-fueled live experience, bringing their signature styles together for the first time ever. Fans will see some of their favorite Bad Boy artists including Mase, Faith Evans, Lil’ Kim, The Lox, Carl Thomas, Mario Winans, French Montana, 112 and Total.

“Leverage is thrilled to partner with the Bad Boy Entertainment, the gold standard for excellence and innovation in music,” said Ben Sturner, CEO and Founder of Leverage Agency. “We’re confident we can help brands maximize this extraordinary opportunity around the historic Bad Boy Reunion Tour to connect with their consumers in a memorable way.”

Tickets for the Bad Boy Family Reunion Tour, produced exclusively by Live Nation, are available at and For more information about the Bad Boy Family Reunion Tour, visit

About Bad Boy Entertainment
Bad Boy Entertainment is the award-winning, globally celebrated music, media and entertainment company founded by Sean "Diddy" Combs. Bad Boy was a pioneer in hip hop and, for more than 20 years, has been one of the music industry¹s premier production, distribution, publicity, promotions and marketing companies. Bad Boy helped to launch the careers of Hip-Hop and R&B heavyweights like Puff Daddy, Notorious B.I.G., Craig Mack, Ma$e, Faith Evans, 112, Mario Winans, Dream, Black Rob, The Lox, New Edition, Danity Kane, Carl Thomas, Yung Joc, Total, Cassie and dozens of others. Today, Bad Boy has an exclusive joint venture label partnership with Epic Records, a division of Sony Music Entertainment, which includes record deals with Puff Daddy, French Montana and King Combs. Other current Bad Boy artists such as Cassie and MGK remain at Interscope under the Bad Boy Imprint. And the Bad Boy catalog, together with Bad Boy/Atlantic artist Janelle Monae, stay with Warner Music Group as per the prior venture agreement between WMG and Bad Boy. Parts of the Bad Boy catalog are also administered through Rhino.

About Leverage Agency
Headquartered in NYC, Leverage Agency is a full service entertainment, sports and media marketing company. Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, public relations, experiential marketing, and asset valuation/ROI analytics. For more information, please visit:

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Mandy O’Donnell
Leverage Agency

Michael Cohen
Bad Boy Entertainment

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Ben Sturner
Leverage Agency
+1 (212) 752-2500
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