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2016 MRMW Market Research Awards Dates, Venues Announced: Nominations Now Open
  • USA - English


News provided by

Merlien Institute

Feb 02, 2016, 03:00 ET

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Fort Worth, Texas (PRWEB) February 02, 2016 -- Merlien Institute today announced that submissions are now open for its 2nd MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the Market Research Industry and recognize the hard work of individuals who have achieved significant breakthroughs in mobile market research. You can submit your entries via our MRMW Award website at: http://na.mrmw.net/awards

The award entries are open until March 1st 2016. The winners will be announced at the MRMW Awards Evening held during the annual MRMW conference on July 18-19, 2016 in Fort Worth, Texas. For more information about the MRMW North America conference, please visit: http://na.mrmw.net

Seven categories are available for this year’s MRMW Awards. All entries will be judged by an independent panel comprised of the MRMW Advisory Board and internationally recognized market research experts.

All shortlisted submissions will be showcased during the MRMW Awards evening. Winners will receive the official MRMW Trophy & certification, be listed on the MRMW website and receive additional publicity through press releases and presentations at upcoming MRMW conferences.

Categories for the 2016 MRMW Awards are:

Mobile Researcher of the Year Award (Client) - By nomination
The “Oscar” for market research. It recognizes individuals that have demonstrated leadership and creativity in harnessing and using mobile for market research.

Mobile Research Company of the Year Award - By nomination
Recognizes companies that have demonstrated excellence in designing and implementing mobile research for clients. This can be an outstanding individual project or based on a portfolio of research projects.

Best Mobile QUAL Award
Showcases and promotes excellence in mobile qualitative research. The entries are judged on the research design, execution of the project as well as the research outcome for clients’ business objectives.

Best Mobile QUANT Award
Promotes and recognizes excellence in mobile quantitative research. The entries are judged on the research design, execution of the project as well as the outcome for clients’ business objectives.

Best New Technology Award
Recognizes proprietary new technology that has disrupted the traditional market research paradigm. Winners are selected based on how the new technology answers a particular challenge in a market research project.

Best Use of Mobile Technology Award
Recognizes innovative use of mobile technology for market research. This can be an innovative new use of existing technology or the introduction of a new mobile technology to market research.

Best Client-Supplier Collaboration Award
Given to companies that can show excellence between client and research supplier collaboration. Both clients and research suppliers can submit entries.

The MRMW Awards 2016 are open to both local and international individuals and companies across the entire mobile realm and may be entered online; a full list of categories, deadlines and award criteria can be found http://na.mrmw.net/awards. Entries will close on March 1st 2016. The shortlisted nominees for each category will be announced in April 2016 on the MRMW website and in writing.

MRMW 2015 Award Winners:
Best New Technology: Proved.co
Best Mobile Qual: Kiosk
Best Mobile Quant: InSites Consulting
Best Client-Supplier Collaboration: Gongos & General Motors
Best use of Mobile Tech: Lumi
Mobile Research Company of the Year: RealityMine
Mobile Researcher of the Year: Jasmeet Singh Sethi, Ericsson

MRMW Award Submission website is: http://na.mrmw.net/submission-form

Jens Cornelissen, Merlien Institute, http://www.mrmw.net, +49 15785833909, [email protected]

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