The chiropractic benchmark tool offers chiropractors a chance to understand what type of chiropractic persona they most closely align with, giving them a deeper understanding of themselves and their practice.
Palmyra, Wis. (PRWEB) February 04, 2016
Following the success of its acupuncture benchmark assessment tool, Standard Process Inc. has developed a benchmark tool specifically for chiropractors and their practices. Chiropractors can use the assessment results to understand the health of their practice compared to other similarly profiled chiropractors. The assessment tool bases the chiropractic profiles on results from a national survey of nearly 1,000 practicing chiropractors.
“We have worked closely with the chiropractic community for more than 85 years, so we know distinct profiles of chiropractors exist around the country,” said Standard Process Director of Marketing Tammi Geiger. “The chiropractic benchmark tool offers chiropractors a chance to understand what type of chiropractic persona they most closely align with, giving them a deeper understanding of themselves and their practice.”
Chiropractors taking the complimentary benchmark survey on Standard Process’ website rank themselves and their practice in areas such as top business needs, practice offerings, and patients per day. A comprehensive assessment of the health of their practice is available in minutes, containing insights including:
- How does my practice income compare with the average practice income of my peers?
- Am I seeing enough patients per day?
- Am I more or less experienced than chiropractors like me?
- How do my opinions compare to those of my peers?
- How do my challenges compare to the business needs of my peers?
The chiropractic benchmark bases its results on a national study of chiropractors across the United States conducted by research firm Pure Branding. Pure Branding then developed eight chiropractic persona profiles using a proprietary algorithm that combines quantitative and qualitative research and incorporates Jungian archetypes and social values orientation.
“This unparalleled study carries a confidence interval of +/- 3.16%, letting us draw statistically meaningful conclusions about the U.S. chiropractic population,” said Yadim Medore, founder and CEO of Pure Branding. “What struck me in looking at the data is the passion of the chiropractic community for issues ranging from environmental toxicity to the state of our food and medical systems.”
Chiropractors can access the benchmark survey at standardprocess.com/DCbenchmark.