Marketing Insights Straight from the C-Suite: Execs from Tableau, Alight Analytics to Lead Exclusive, Data-Focused Forum

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Two of marketing's best minds -- Matt Hertig, CEO of Alight Analytics, and Elissa Fink, CMO of Tableau Software -- will share best practices during a Feb. 23 forum for marketers in New York City.

Matt Hertig, the CEO of Alight Analytics and creator of ChannelMix, will share his unique expertise on one of the most important issues in the marketing space at a first-of-its-kind event hosted by Tableau Software.

Namely, how can agencies and brands leverage their media data for more powerful, more effective marketing? Elissa Fink, Tableau’s CMO, and Hertig will deliver real-world, actionable advice during a Feb. 23 seminar at the Downtown Dream hotel, 355 W. 16th St. in New York City.

“I’m excited and honored that Tableau has invited me to speak,” said Hertig, an international expert in marketing analytics. “There are so many insights hiding inside the average brand’s media data, but many marketers don’t know how to discover them. Our talk will deliver real, actionable advice to help brands leverage their data for more powerful marketing.”

Tableau is the creator of the best-in-class tool for visual analytics. And Alight is the inventor of ChannelMix, the first-ever marketing and media data aggregation engine designed for advertising agencies and major brands.

Marketers use ChannelMix to automatically collect, consolidate and unify massive amounts of media data from web analytics, pay-per-click, social media, TV, radio and other channels.

ChannelMix also spots outliers and errors in the raw data, so marketers receive the most accurate picture of how their campaigns are performing.

Users can then take that perfected marketing data and, with Tableau, create beautiful, illuminating dashboards and reports.

“By leveraging Tableau and ChannelMix together, marketers can uncover opportunities and threats faster and easily share those insights with their clients and stakeholders,” Hertig said.


Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

ChannelMix, a Google Approved Technology, offers pre-built connections to many of the 3000+ existing marketing tools and systems. Plus, it can accommodate custom connections to any outliers, Excel files or proprietary systems. Alight does all the heavy lifting, including setting up the connections, building aggregated views, monitoring, data hygiene and ongoing management of the data, a unique service among competitors. Agencies and brands can access their cleansed, consolidated data using any business intelligence tool, such as Tableau Software, BIME, DOMO, Microsoft BI, Qlik and SAS.

Alight Analytics was named a 2016 Inc. 5000 winner, 2016 Best Place to Work by the Kansas City Business Journal, 2016 Company of the Year Stevie Award Winner, 2016 Awards For Excellence Nominee by the Digital Analytics Association, 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business. Alight’s co-founder, Michelle Jacobs, is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees.

Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google AdWords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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James Hart
since: 12/2011
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