Mutt Madness: Petplan Announces Players in 2017 “Tournament of Tails”

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Bracket-style contest features adoptable pets competing for $11,000 in donations.

Petplan pet insurance announced the matchups for its fourth annual Tournament of Tails on Sunday. The bracket-style challenge, which lets fans vote to advance their favorite pets to the next round, begins Monday, March 13, with participating local shelters vying for nearly $11,000 in donations.

Each of the 32 organizations in the Tournament of Tails are represented by an adoptable pet, who will have a “player card” featuring their photo and story on the Tournament website at The nose-to-nose matchups last one calendar day, and the pet who receives the most votes moves on to the next round.

No pet goes home empty-pawed when eliminated from the challenge. Those bounced from the Terrific 32 receive a $100 donation for their shelters, players whose run ends at the Spirited 16 receive $200, pets knocked off in the Eager 8 round receive $300, while those who claw their way to the Final Fur net $500.

The Tournament ends with a one-day championship matchup on Monday, April 4, with the winner taking home a $5,000 grand prize donation for their organization.

Complete Terrific-32 Matchups (pdf bracket with pet name below)
Monday, March 13, 2017
San Diego Humane (San Diego, CA) vs. Pet Rescue Center (Coachella, CA)
Nevada SPCA (Las Vegas, NV) vs. Save-A-Pet (Grayslake, IL)

Tuesday, March 14, 2017
North Shore Animal League America (Port Washington, NY) vs. Deep South Canine Rescue (Ellaville, GA)
Canine CellMates (Atlanta, GA) vs. Delaware Valley Golden Retriever Rescue (Reinholds, PA)

Wednesday, March 15, 2017    
SecondHand Hounds (Eden Prairie, MN) vs. Paws for Seniors (Bealeton, VA)
SPCA of Texas (Dallas, TX) vs. Chows Plus Rescue (Sacramento, CA)

Thursday, March 16, 2017
Pennsylvania SPCA (Philadelphia, PA) vs. Dog Star Rescue (Canton, CT)
Animal Friends (Pittsburgh, PA) vs. Peach County Animal Rescue (Fort Valley, GA)

Friday, March 17, 2017    
San Antonio Humane (San Antonio, CA) vs. Hermitage Cat Shelter (Tucson, AZ)
Snooty Giggles (Thompsons Station, TN) vs. Peaceful Passings (Bremo Bluff, VA)

Monday, March 20, 2017
Main Line Animal Rescue (Phoenixville, PA) vs. Women's Humane Society (Bensalem, PA)
Pibbles N' More (Binghamton, NY) vs. Sebring Angels (Sebring, FL)

Tuesday, March 21, 2017
Born Again Pit Bull Rescue (Sherwood, OR) vs. Animal Protective Association Missouri (St. Louis, MO)
Oregon Humane (Portland, OR) vs. Tucker County Animal Shelter (Parsons, WV)

Wednesday, March 22, 2017
Delaware Humane (Wilmington, DE) vs. Morris Animal Refuge (Philadelphia, PA)
Northeast Animal Shelter (Salem, MA) vs. Cavalier Alliance (Boxborough, MA)

The schedule is as follows:

  •     Terrific 32: March 13-22
  •     Spirited 16: March 23-28
  •     Eager 8: March 29
  •     Final Fur: March 31

“This is one of my favorite times of year,” says Petplan Co-Founder and Co-CEO Natasha Ashton. “Tournament of Tails highlights the great work shelters and organizations are doing across the country to care for homeless pets and find them new families. While we do crown one champion, there are no losers in our Tournament. Everyone wins when you adopt a pet.”

For more information about the Tournament, pet players and to vote, visit the Tournament of Tails website at


Petplan has built the industry’s leading pet insurance for pet parents who demand a higher pedigree of care for their best friends. We’ve leveraged 40 years of global experience to create completely customizable coverage pet parents can feel confident in, and world-class claims service that’s second to none — 24 hours a day, every day.

Petplan’s innovative approach to pet insurance has been recognized by Forbes, Financial Times, Bloomberg, Inc. magazine, Smart CEO, the Communicator Awards, Ernst & Young and many others.

Petplan policies are underwritten in the U.S. by XL Specialty Insurance Company, and in Canada by XL Specialty Insurance Company – Canadian Branch. The company is rated A+ by S&P. Coverage may not be available in all jurisdictions. For more information about Petplan pet insurance, visit or call 1-866-467-3875.

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Greg Wiley
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