Little Rock, Arkansas Dazzles Tourism Professionals from Around the World During the International Tour Management Institute (ITMI) Symposium

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The Little Rock Convention and Visitors Bureau and the Arkansans Department of Parks and Tourism designed exceptional familiarization tours and extraordinary social events that epitomized the irresistible magic of Arkansas.

Gretchen Hall, Little Rock Convention & Visitors Bureau President & CEO

It was a pleasure showcasing our city and our state to key industry influencers who play a crucial role in driving the overall leisure travel market.

The International Tour Management (ITMI) Symposium is an annual event that attracts approximately 400 tourism industry professionals. An essential aspect of the symposium is to showcase the destination to key industry stakeholders, many of whom are responsible for the development of tour itineraries.

“The success of the symposium largely depends upon the guidance and support we receive from the local convention and visitors bureau and its partners,” states Ted Bravos, CEO of ITMI. “Little Rock far exceeded our expectations by designing extraordinary tours of the area, which were only eclipsed by exciting social events that included culinary feasts and sophisticated entertainment.”

“We welcomed the opportunity to host this group of tourism professionals,” said Gretchen Hall, Little Rock Convention & Visitors Bureau (LRCVB) President & CEO. “It was a pleasure showcasing our city and our state to key industry influencers who play a crucial role in driving the overall leisure travel market,” she added.

As an investment in the future of Arkansas tourism, Hall and her LRCVB team, and Arkansas Department of Parks & Tourism Executive Director Kane Webb, provided substantial in-kind and financial support for this unique tourism industry event. Many other local and state organizations collaborated to help make this the most successful event in ITMI’s long history.

A cultural, historical and scenic gem, Little Rock is home to the Clinton Presidential Library, the Arkansas Art Center, Little Rock Central High School National Historic Site, Heifer International and many other world class attractions. Little Rock boasts award-winning restaurants, sophisticated night life and the excitement of a bustling city, located just a short drive from Hot Springs National Park, the Ozark Mountains and a wealth of breathtaking natural wonders that make it The Natural State®.

The International Tour Management Institute (ITMI) Symposium attracts domestic and international tour operators, tour directors and guides, meeting planners and travel journalists. Recognized as a leading tourism conference, participants come together to share knowledge, insights, experiences and success stories. Representatives from leading domestic and international tour operators such as Globus Family of Brands, Tauck, Adventures by Disney, Destination America, Rick Steves' Europe, Collette, Worldstrides, EF Explore America and Rustic Pathways typically attend this annual event.

About ITMI:
Since 1976, ITMI has been America’s premier training and certification program for professional tour directors, guides, motor coach drivers and travel staff. For more information about ITMI contact Annemarie Osborne 949-237-2906 or visit

About the LRCVB:
The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meetings, sports and leisure travel destination. The LRCVB also operates the Statehouse Convention Center, Robinson Center, River Market and multiple parking facilities. For more information about LRCVB, contact Libby Doss Lloyd at
501-370-3248 or by email Llloyd(at)littlerock(dot)com or visit

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