AARP Innovation@50+ LivePitch Event Features Richard Lui of MSNBC Discussing Caregiving

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6th Annual Dual-Pitch Event April 12-13 in Mountain View, CA; Registration Open for Two Days of Programming and Startup Company Pitches

AARP is pleased today to announce MSNBC’s Richard Lui will be joining its sixth Innovation@50+ LivePitch event to discuss his experience with caregiving. At 10:30 a.m. on Wednesday, April 12, Lui will speak with Alexandra Drane, who is founding her fifth company and has been a caregiver, in a candid, personal discussion on the impacts of caregiving. The LivePitch event will be held Wednesday, April 12 and Thursday April 13, 2017 at the Computer History Museum in Mountain View, CA. Registration is still open at limited early bird pricing of $99.00 for two full days of content. To register, please visit

Richard Lui (@RichardLui) is a journalist and news anchor for MSNBC who was the first Asian-American male to anchor a daily, national cable news show in 2007 while at CNN Worldwide. Richard personally travels weekly from New York to San Francisco to support his mother in the care for his father, an Alzheimer’s patient. Richard is an Alzheimer’s Association Celebrity Champion who frequently addresses Fortune 500 firms as a thought leader in media, race and storytelling.

“We are thrilled Richard can join us for AARP Innovation@50+ LivePitch,” said Jody Holtzman, senior vice president, Market Innovation, AARP. “He personally understands the challenges of caregiving, juggling his own career and personal life to support his mother and provide care for his father, who is suffering from Alzheimer’s. Someone like Richard, who is in the public eye, helps shine a light on what caregiving is all about, what is lost, but also what is gained by taking that time to care for a loved one. Pairing Richard with Alex, with her personal experiences and passionate perspectives, will make for quite a conversation.”

AARP’s Innovation@50+ LivePitch event is a two day pitch competition for emerging startups in caregiving health and financial technologies. Each day the event will begin with conference sessions on caregiving, and savings and planning, respectively, related to the 50+ age group. It will include keynotes from Jo Ann Jenkins, CEO of AARP, and Jean Chatzky, Financial Editor of NBC’s TODAY Show. Each afternoon, ten finalist companies in each category will present their business plans on stage in three minute presentations to a panel of judges that includes venture capitalists and angel investors, as well as AARP members representing consumer end users.

Richard Lui’s 1:1 discussion with Alexandra Drane (@adrane), co-founder of Eliza Corporation, is titled Caregiving Unmentionables. Drane, who founded four companies and is in the process of starting her fifth all while also sitting on boards of TEDMED and several other organizations, has also been a caregiver herself.

These two speakers and caregivers will share their personal perspectives on this important issue. More information on these speakers, and many others, including full biographies, is available at

By facilitating the event, AARP seeks to serve and deliver on its purpose of empowering people 50+ to choose how they live as they age. AARP Innovation@50+ LivePitch is unique since it features AARP members who listen to the pitches and share feedback in real time, providing the companies invaluable insights on the 50+ demographic.

Previous AARP Innovation@50+ LivePitch events have been held in Boston, Las Vegas, New Orleans, Miami, and last year’s event at Plug and Play Tech Center, Sunnyvale, CA. Of the first 50 finalists, 26 raised over $172 million in venture investment, and another four companies exited through acquisition.

Additional information, including 2017 sponsors, judges and coaches, as well as additional programming content and speakers, is provided at

Media are invited to attend the 6th AARP Innovation@50+ LivePitch event and may register by contacting Laura Beck, laurabeck(at)adeointeractive(dot)com. AARP executives, past winners and 2017 finalists are available for interviews.

About AARP:
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With nearly 38 million members and offices in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and advocate for what matters most to families with a focus on health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit or follow @AARP and @AARPadvocates on social media.

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