America’s Credit Union Launches CU RateReset Digital Credit Card Pre-Approvals

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Washington credit union first to offer seamless end-to-end pre-approval product.

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Since the launch of Credit Card Pre-Approval our acceptance rate is over 60% of members that view the offer. We are delighted to be the first credit union to launch Credit Card Pre-Approval and we are already seeing great results. Kenneth Leonard, CEO ACU

CU RateReset, the software provider of financial product reset solutions designed for asset retention and acquisition, today announced America’s Credit Union (ACU) has launched the company’s newest solution – Digital Pre-Approval Credit Card. ACU, headquartered in, DuPont, Washington, has 47,000 members and $586 million in assets, and is expanding its CU RateReset product offerings. In December, 2016 the credit union contracted with the company to license Rate Reset and LoanGEN for Auto.

CU RateReset offers additional Pre-Approval products which include:

Digital Pre-Approval – Auto, Mortgage, Personal Loans and Home Equity Line of Credit (HELOC):

  • Recapture of member auto loans, mortgages, credit cards, personal loans and HELOCs at other financial institutions, as well as showcase products to attract new members.
  • Members can design their custom auto payment and move their existing loans over to their credit union.
  • Credit union selects members to receive offer and submits data to CURateReset. A unique URL is then created, and inserted into an email, traditional mail or text.
  • Members can select the options offered, execute the required documents and authorize the transfer to their new credit union account.

“Our innovative solution allows ACU to send an individualized pre-approval “P”URL (Personal URL) via email, text, social media or traditional mail.” said Joe Brancucci, president of CU RateReset. “The member is provided the opportunity to select the options ACU offers, execute the necessary documents, and authorize ACU to do the balance transfer.”

“Our partnership with MeridianLink allows for a seamless end-to-end process. Upon member selection of the offer, the data flows through to the card processor to update the core system all without human intervention. This is disruptive innovation.“ added Brancucci.

"The experience with pre-approval offers is usually less than satisfying,” said Kenneth Leonard, President/CEO America’s Credit Union. “Since the launch of CU RateReset Credit Card Pre-Approval our acceptance rate has been over 60% of the members that view the offer. This is a significant change from what we have seen in the past. We are delighted to be the first credit union to launch Credit Card Pre-Approval and we are already seeing great results."

About CU RateReset:
CU RateReset offers award winning products that allow the member to be in control of what has historically been routine administrative tasks that are time consuming for both front line and support staff. Both Reset Auto and Reset Mortgage, products successfully tested and adopted in the market, allow a member to reset the term of an existing auto loan, personal loan or mortgage based on credit union criteria. The software promotes loan retention at a very low cost, and provides a member with a favorable view of the member advocacy of the credit union. The Digital Pre-Approval Solutions make it simple and fast for a credit union to acquire or recapture member automobile loans, mortgage loans, personal loans and credit cards. Our brand is built on your success! For more information on CU RateReset visit

About ACU:
America’s Credit Union is a member controlled, not-for-profit financial cooperative where earnings are returned to members in the form of lower loan rates, lower fees and higher interest earned. America’s Credit Union, headquartered in DuPont, WA was established in 1954 and was founded at Joint Base Lewis McChord as Fort Lewis Credit Union in Washington state. For more information about America’s Credit Union, visit

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Keith Kelly                             
Rate Reset                        

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Keith Kelly
Rate Reset
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