AARP Innovation@50+ Announces Winners of LivePitch: GoGoGrandparent and Golden as Judges’ Choices; Siren Care and LifeSite as Consumers’ Choices

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6th Annual Event Focused on Caregiving Health Technology, Financial Technology; Four Winners Among 20 Startup Finalists

Washington DC, April 18, 2017 – AARP today announced the winners of its sixth Innovation@50+ LivePitch event held Wednesday April 12 and Thursday April 13, 2017, at the Computer History Museum in Mountain View, CA. Ten caregiving health technology startup companies and ten financial technology startup companies pitched their businesses at the event. GoGoGrandparent and Golden were chosen as Judges’ Choices. Siren Care and LifeSite were voted Consumers’ Choices by the 500+ audience. The full event streaming video, as well as highlights, can be found on the website which also includes more information on companies and content, at

“For six years now, our LivePitch event has focused on putting a spotlight on innovative startups improving the lives of people 50 and over, as well as their caregivers,” said Jody Holtzman, senior vice president, Market Innovation, AARP. “This year, we expanded from caregiving health technology to also add financial technology. Four companies stood out from the 20 finalists we had pitching. We congratulate GoGoGrandparent and Golden as the Judges’ Choices and Siren Care and LifeSite as the Consumers’ Choices.”

Caregiving health technology Judges’ Choice GoGoGrandparent, of Mountain View, CA, helps older adults access and use on-demand transportation and offers extra tools for caregivers.

Financial technology Judges’ Choice Golden, of San Francisco, CA, is an easy-to-use and secure financial assistant that helps assure the health and financial security of loved ones as they get older.

Caregiving health technology Consumers’ Choice Siren Care, of San Francisco, CA, is a smart sock with sensors embedded inside the fabric that tracks temperature and can find injury in real time, improving the lives of people living with diabetes.

Financial technology Consumers’ Choice LifeSite, of Mountain View, CA, helps people to manage life’s most important documents/information (such as legal, medical, insurance, wills, trusts, passwords, etc). in a secure digital vault accessible through web browser or mobile device (and soon Amazon Echo), where it is easy to share and collaborate with family members, and trusted advisors.

AARP’s Innovation@50+ LivePitch event is a two day pitch competition for emerging startups in caregiving health and financial technologies. Each day featured conference sessions on caregiving, and savings and planning, respectively, related to the 50+ age group. This year included keynotes from Jo Ann Jenkins, CEO AARP, and Jean Chatzky, Financial Editor of NBC’s TODAY Show. MSNBC’s Richard Lui and Alexandra Drane also talked candidly about the role of the caregiver, its challenges, but also its opportunities. And AARP released the industry’s first research on the unmet financial needs of customers 50+. The Financial Innovation Frontiers (FIF) report is available in full at

In both afternoons, ten finalist companies in each category presented their business focus on stage in three-minute pitches to a panel of judges that includes venture capitalists and angel investors. AARP members/consumers at the event shared real-time feedback about the businesses.

Previous AARP Innovation@50+ LivePitch events have been held in Boston, Las Vegas, New Orleans, Miami, and last year’s event at Plug and Play Tech Center, Sunnyvale, CA. Of the first 50 finalists, 27 have raised over $175 million in venture investment, and another four companies exited through acquisition.

Additional information, including 2017 advisors, partners, judges and coaches, as well as programming content and speakers and all 20 finalists, is available at

About AARP:
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With nearly 38 million members and offices in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and advocate for what matters most to families with a focus on health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit or follow @AARP and @AARPadvocates on social media.

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