BluFocus Inc. Unveils Virtual Reality Testing Software Called 360 eyeTracker™

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BluFocus’ 360° eyeTracker™ will track and record user head movement while in a Virtual Reality 360° environment.

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BluFocus’ 360 eyeTracker™ will track and record user’s head movement while in a Virtual Reality 360 environment

BluFocus announced today the release of a Virtual Reality (VR) positional tracking application providing real time analysis of user behavior called 360° eyeTracker™.

With VR 360° video, it is important to direct audience attention so they remain engaged with the narrative and with the designed and predetermined experiences set by the storyteller. By tracking and recording the position and orientation of a user’s head movement while they are in a VR experience, the 360° eyeTracker™ application can identify exactly where in the environment the user is looking and extrapolate the exact field of view. This allows BluFocus to determine if visual, haptic and audible cues are directing the user’s attention as desired.

“BluFocus’ 360° eyeTracker™ enables us to layer several passes of captured data and produce a heat map in a variety of 2D and VR interactive reporting environments,” commented Paulette Pantoja, CEO of BluFocus. “This will then allow us to identify trends and see what parts of the experience are, or are not, directing audience attention as intended. This is extremely valuable information for the developers of the content.”

360° eyeTracker™ reporting is viewed through multiple methods; via software with interactive controls allowing a user to overlay results through a heat map, through real-time video in a 2D environment, or through a VR headset allowing the user to relive the exact experience of the tested viewer.

The BluFocus 360° eyeTracker™ application allows VR Developers to isolate individual users or isolate users by various metrics such as gender or age and use this information to apply better rendering or pre-rendering of graphics or make necessary changes to audio, etc. as needed.

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About BluFocus
BluFocus Inc. is a leading testing, certification and advisory service specialist for the home entertainment industry. BluFocus tests and qualifies entertainment content, technologies, devices, apps and software within the physical, digital and broadcast distribution areas. For more information, go to or call +1.818.294.7605.

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