Fit4D Announces Partnership with Humana

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Partnership Delivers Personalized Diabetes Coaching to High-Risk Populations in North Florida

Fit4D, the leading diabetes patient support solution, announced a partnership today with Humana Inc. (NYSE: HUM), a leading health and well-being company, to bring Fit4D personalized coaching to high-risk Humana Medicare PPO members in North Florida.

Nearly 29-million people in the U.S. have been diagnosed with diabetes, according to the Centers for Disease Control and Prevention, with a disproportionate amount affecting high-risk populations, including seniors and low- income households.

Fit4D successfully combines two important elements: a CDE who acts as a personal coach to deliver personalized plans that address individual barriers to self-management, along with a technology platform that facilitates scalability.

The technology-enabled coaching helps fill the gaps in care with personalized diabetes education, motivation and support from the diabetes expert. With the increasing social and economic disparities in health care, this is particularly important, as Fit4D reaches underserved populations who would not ordinarily be able to access diabetes care management.

“We are excited to partner with Humana, and its providers, to deliver meaningful diabetes education and support to its high-risk populations in Florida,” said David Weingard, CEO of Fit4D. “Diabetes is a complex disease that requires personalized attention on a 24x7 basis. Our Fit4D diabetes coaching platform will play a vital role in offering virtual education and support, which will result in improved health and quality of life for Humana’s high risk populations.”

“We are very pleased to bring Fit4D’s innovative diabetes coaching solution to our Florida members,” said Humana Central/North Florida Medicare Medical Director, Dr. Albert Tzeel. “Fit4D’s value-based services will support physicians, clinicians and other health care professionals in achieving their quality goals while educating and motivating members to take control of their health and live more fulfilling lives with diabetes.”

Diabetes is one of the key barriers to better health outcomes that Humana has identified and is addressing in Northeast Florida, where, in Jacksonville, the health benefits company has launched its Bold Goal to improve the health of the community 20 percent by 2020.

Fit4D is a technology-enabled health coaching solution that scales the ability of expert certified diabetes educators (CDEs), to reach and engage patients. Fit4D clients include pharmaceutical companies with a branded drug or device seeking to improve initiation and adherence, and payers looking to improve health outcomes and quality measures.

The company’s team of CDEs across the country leverage the Fit4D technology platform to engage patients with personalized plans that address the individual barriers one faces when learning to self-manage the condition. Coaching topics include diabetes education, tips and tactics to initiate therapy and improve medication adherence, the importance of preventive care, nutrition, exercise, advice to overcome psychosocial barriers, weight management and more.

About Fit4D
Fit4D’s mission is to improve the lives of people living with diabetes and other chronic diseases worldwide. Fit4D delivers scalable and cost-effective personalized patient programs using a technology platform to optimize the mix of digital and human-based touch points. The Fit4D clinical team of certified diabetes educators (CDEs) is comprised of dietitians, exercise physiologists, nurses, and social workers, who are passionate about empowering people with diabetes to live rich, healthy and fulfilling lives.

Fit4D’s Fortune 500 clients include pharmaceutical, payer, provider and wellness companies. Fit4D has also engaged in numerous joint initiatives with the Juvenile Diabetes Research Foundation, American Diabetes Association, and the Diabetes Research Institute.

Fit4D is also a Startup Health transformer company. For more information, visit:

About Humana
Humana Inc., headquartered in Louisville, KY, is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.

More information regarding Humana is available to investors via the Investor Relations page of the company’s website at, including copies of:

  •     Annual reports to stockholders
  •     Securities and Exchange Commission filings
  •     Most recent investor conference presentations
  •     Quarterly earnings news releases and conference calls
  •     Calendar of events
  •     Corporate Governance information

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Natasha Desai
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