Benetrends Financial Announces Key Employee Promotions

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Dallas Kerley promoted to President & COO and Eric Schechterman becomes Chief Development Officer

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Benetrends Financial, a trusted leader in franchise and small business financing for 34 years, announced two key promotions on April 27, 2017. Dallas Kerley, former Chief Development Officer, has been promoted to President and Chief Operating Officer. Eric Schechterman, formerly National Sales Director, has been promoted to Chief Development Officer.

Kerley joined Benetrends in 2011 as Chief Development Officer and, through his leadership, has been instrumental in charting the course of Benetrends’ growth and development. Kerley has been a featured speaker at numerous business and franchise conferences where he helped educate entrepreneurs on small business funding strategies. He has written several articles on small business topics for a variety of publications. In his new role, Kerley will develop and implement strategic plans that support the organization’s vision and goals as well as provide day-to-day leadership that mirrors Benetrends’ mission and core values.

Schechterman also joined Benetrends in 2011. He succeeds Kerley, having been promoted to Chief Development Officer. Schechterman brings to his new role his previous success as Sales Director where he was responsible for the training and development of the sales team as well as developing and managing partner relationships. Schechterman is a frequent speaker at small business events around the country.

“Benetrends has experienced significant growth over the past few years," said Rocco Fiorentino, CEO of Benetrends. "We are excited to see Dallas and Eric in these new roles where they will continue to drive growth and ensure Benetrends exceeds our partners’ and clients’ expectations.”

About Benetrends Financial:
Benetrends Financial, named a 2014 and 2015 Future 50 winner by Philadelphia Smart CEO, offers a full suite of funding options to help entrepreneurs secure the capital needed for their small business or franchise. The company originated the 401(k)/IRA tax-deferred and penalty-free rollover process with its Rainmaker Plan, helping over 12,000 entrepreneurs in the last 30 years. Additionally, Benetrends features a wide range of loan options covering every type of business need including SBA loans, equipment leasing, securities-backed lines of credit, and more. To learn more about Benetrends, please visit

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