Chris Ezekiel, Founder & CEO of Creative Virtual Ltd announces acquisition of Open Water LLC d.b.a Creative Virtual USA

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Richard Simons will retire as chief executive officer of Creative Virtual USA and James M. Murphy has been elected as the next CEO

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CV US Holdings Inc., wholly owned by Creative Virtual Ltd, today announced its acquisition of Open Water LLC dba Creative Virtual USA. Richard Simons will retire as chief executive officer of Creative Virtual USA on April 28th, 2017. The Board of Directors elected James M. Murphy as Creative Virtual USA’s next chief executive officer, effective April 29th, 2017. Murphy previously served as chief operating officer.

Simons has served as chief executive officer since founding Creative Virtual USA in November 2006. Under Simons’ leadership, Creative Virtual USA grew from start-up stage to become a leading provider of strategic automated solutions to a number of F500 enterprise North American clients.

Simons noted, “I’ve enjoyed building Creative Virtual USA alongside our dedicated employees into what it is today. As Mike steps in as CEO, I am confident that Creative Virtual USA will continue its growth trajectory as he, Frank Schneider, Paulo Barrett and the entire US team build on our strong foundation of client success.”

“I want to thank Richard for the hard work and dedication that has gone into what Creative Virtual USA has become today,” said Ezekiel. “Richard has been a trusted partner and consultant who did well to promote and grow our global brand as the industry leader. We appreciate his immense contributions to our global narrative and are excited to accelerate our growth as a more globally unified family. His stewardship of North America over these past 10 years was instrumental in making this possible.”

Murphy becomes chief executive officer of Creative Virtual USA after serving as chief operating officer since January 2017. Mike joined Creative Virtual USA in 2014 as Vice President of Customer Success. Since joining, he has developed the Customer Success organization, responsible for assisting clients with executing on a digital-transformation strategy aimed at delivering intelligent self-service solutions to their employees and customers.


Creative Virtual is a world leader in self-service solutions that enable anywhere, anytime customer engagement between brands and their customers. Leading global organizations including HSBC, Verizon, Chase, InterContinental Hotels Group, and Autodesk rely on our award-winning V-Person™ technology to improve their customer support experience, increase sales, reduce costs and build brand loyalty.

Backed by an experienced, expert team as well as an extensive partner network, our innovative virtual agent, knowledge management and business intelligence platform empowers organizations to provide customers with consistent, accurate, personalized and seamless omnichannel engagement across web, mobile, social, SMS, contact center, service desk, live chat and IVR channels. Delivering significant contact deflection and reductions in average call handling times, as well as increased first contact resolution, together with powerful customer analytics and outcome tracking, the V-Person platform is the most compelling self-service product in the world today.

Creative Virtual has operations in the United States, the United Kingdom, the Netherlands, Australia, New Zealand, India, Singapore and Hong Kong. For more information about Creative Virtual and V-Person technology, please visit our website at

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