Vendavo to Lead Session on Sales Effectiveness at Professional Pricing Society Spring Conference

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Vendavo business consultant Raj Chopra to lead the May 5 session


The one-hour session will focus on the challenges brought on by mergers and acquisitions of tech companies.

To help hi-tech organizations maximize profit margins, Vendavo, a leading provider of intelligent pricing and margin optimization solutions, will host a workshop at the Professional Pricing Society’s (PPS) 28th annual Spring Pricing Workshop and Conference in Miami on May 5. 5 key steps to increase sales efficiency and effectiveness will be led by Raj Chopra, senior business consultant and industry principal for the company.

The one-hour session will focus on the challenges brought on by mergers and acquisitions of tech companies which has been a frequent occurrence, particularly within the last 18 months. “The hi-tech industry has seen a spate of new deals and mergers totaling more than $150 billion in the U.S. alone in the last year and a half,” Chopra said. “This brings additional challenges to the sales team including product training, value propositions and how to cross sell.”

Pricing teams and consulting firms will benefit from the session. Take-away’s include:

  • Steps to increase sales efficiency and win rates
  • How to sell effectively to increase top line revenue and preserve the bottom line
  • What best-in-class companies are doing to arm sales with the right information

Chopra has 20 years of experience in pricing strategy, execution, business operations, marketing and chip design within the semiconductor industry at companies that include AMD, Microchip, Intel and ST Micro. He has spent the last 3 years at Vendavo assisting companies implement and automate pricing process, strategies and profit maximization initiatives.

Conference registration is required to take this course. Visit the PPS Spring Conference webpage and read the full course description for 5 key steps to increase sales efficiency and effectiveness in the conference brochure PDF.

About Vendavo
Vendavo harnesses the power of Big Data to generate actionable insights that enable businesses to sell more profitably. Our margin and profit optimization solutions help global customers make better data-driven decisions for pricing and sales effectiveness. Using cutting-edge analytics and deep industry expertise, Vendavo boasts the largest number of implementations for B2B enterprises in the industry, having helped more than 300 company divisions dramatically increase revenue, improve profit margins and maximize shareholder value. Located across the globe, Vendavo is the solution of choice for Global 2000 companies in industries such as chemicals, industrial manufacturing, high-tech, and distribution.

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Kimberly Boeckenstedt
Kimberly Communications
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