Adfresco’s Technology Brings Human Interaction Back to Ad Buying

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Revolutionizing lead generation through a social platform connecting buyers and sellers

Adfresco's Bringing Human Interaction Back to Ad Buying

Adfresco's Bringing Human Interaction Back to Ad Buying

The top benefit of our platform is efficiency. We are not looking to put people out of work

Advertising automation shouldn’t cost people their jobs. That was the mindset for the foundation of Adfresco, the one-stop cloud-based platform closing the gap between media buyers and sellers. The experts at Adfresco noticed a shift in advertising towards automation at the expense of people. At the same time, a fracture existed in service and offerings between media buyers and sellers. Adfresco provides a solution to advertising by bringing the human aspect back to automated buying and selling.

Launched in 2014, Adfresco created a marketplace for buyers to discover and directly access premium advertising inventory and brand partnership opportunities, while providing sellers a centralized location to display their inventory. The result is an automated one-to-one sales experience - the Adfresco Marketplace.

“The top benefit of our platform is efficiency. We are not looking to put people out of work,” said Robert Burkhart, Adfresco Chief Operating Officer. “We are looking to boost the sales process and free up account executives to create even more opportunities for their organizations. For buyers, we are providing a key location to access premium inventory when they want it and how they want it.”

Bridging traditional advertising transactions and the promise of programmatic, Adfresco connects media professionals while giving the power of negotiation to the buyers and sellers. The searchable platform allows sellers to post their inventory 24 hours a day, seven days a week. Each posting is directly tied to an account executive or sales team that posts the inventory. A human-powered, social platform - Adfresco provides an online storefront for media sellers and a comprehensive one-stop resource for buyers.

"Posting our inventory on Adfresco was a no-brainer,” said Ike Wingate, President of Wingate Media Group. “We’ve directly benefited from multiple ad buys because buyers can search and find our inventory easily. Leveraging the power of Adfresco as another sales funnel was an easy decision."

The platform provides flexibility for sellers and empowers local, regional, and national account executives with the ability to reach a wider audience of buyers. Media buyers can discover and access premium advertising inventory and brand partnership opportunities that extend beyond regular media inventory to omnichannel packages, sponsorship opportunities, naming rights, and events from some of the world’s leading media companies.

Adfresco’s marketplace also allows sellers to bundle advertising and sponsorship offerings to provide the best value to buyers while remaining in full control of the sales process without any third party interference. Buyers can reach a target demographic and post RFP’s to get competitive quotes from multiple media vendors for exactly what they need. The potential inventory can even be searched via category, map view, or custom search terms.

“Human involvement is key to what we provide for buyers and sellers,” said Burkhart. “While sellers can provide a set price for their inventory, buyers can contact the account executive directly through our internal messaging system to negotiate a deal, or reach out to simply ask questions. No one else is able to take automated buying and selling down to that intimate level.”

To date, Adfresco has over 25,000 media and advertising followers with hundreds of opportunities every month. The simple posting process has enabled the independent media company to have significant growth over the last three years.

“The response to our unique format has been tremendous,” said Burkhart. “On a daily basis, we are being approached by a large number of media sellers looking to take advantage of our lead generation capabilities and buyers who benefit from a supplemental campaign.”

About Adfresco
Adfresco is the world's leading marketplace for media buyers to discover and access premium advertising inventory along with brand partnership opportunities and for media sellers to share and promote their inventory. The platform allows media professionals to connect, collaborate and build world-class partnerships through its human-centered platform. Adfresco extends the reach and network for media sellers and provides a comprehensive source for media buyers to discover and stay up-to-date on new ad products, solutions, networks and partnership opportunities from the world’s leading media companies.

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