Schiefer Chopshop Wins Webby Award for Blizzard Entertainment Documentary, A New Hero: The Rise of College Esports

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Southern California Media and Content Agency Takes Top Honors for Online Film & Video, Unscripted (Branded)

Content and media agency Schiefer Chopshop (SCS) will be honored at the 2017 Webby Awards on May 15 in New York. Their work on Blizzard Entertainment’s documentary, A New Hero: The Rise of College Esports, secured a win for Online Film & Video, Unscripted (Branded). Up against competitors including HBO and Ogilvy, the Webby selection committee deemed SCS’s film top of class.

Directed by SCS’s Founder and Chief Creative Officer, Zach Lyons, A New Hero is a thrilling dive into the competitive college gaming competition Heroes of the Dorm, where the push to win stems not from a desire for fame, but for full college tuition. Through Lyons’ lens, the documentary is a fast-paced and suspenseful look at the competition, it also shows how the realm of what we consider ‘sports’ is expanding as e-sports grow in popularity.

“We are thankful Blizzard Entertainment trusted us to tell this story, and are excited that our film gives a lens into the passion-fueled excitement of e-sports,” said film director and SCS’s Founder and Chief Creative Officer, Zach Lyons. “This film spotlights a paradigm shift and gives a glimpse at the evolution of what we define as ‘sports.’ We’re honored for this win.”

Lyons interviewed the players, their loved ones, and also tapped top sports industry professionals, including Mark Cuban, Rick Fox, deadmau5, and Hunter Pence to explore the competitive nature of this tournament, and convey just how much time, knowledge, and commitment it takes to be a winner.

Schiefer Chopshop also recently produced a webisode series for Blizzard Entertainment’s Hearthstone, a strategy card game from the World of Warcraft universe, which will debut May 13, 2017.

Judged by the International Academy of Digital Arts and Sciences, the Webby Awards have been called the Internet's highest honor by the New York Times. The 21st Annual Webby Awards received 13,000 entries from over 70 countries.

Webby Awards
The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)-a 2000+ member judging body. The Academy is comprised of Executive Members-leading Web experts, business figures, luminaries, visionaries and creative celebrities-and Associate Members who are former Webby Winners, Nominees and other Internet professionals.

About Schiefer Chopshop
Schiefer Chopshop is a Southern California-based media and content agency. Founded in 2016 with the merger of media agency Schiefer Media and content creation studio ChopShop, Schiefer Chopshop combines data-driven media planning and innovative creative concepts to create fully integrated campaigns for global brands.

A New Hero: The Rise of College Esports

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Kelly Harrison
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