SnapApp Director of Content Strategy Melissa Nazar to Speak at the 2017 MarTech Conference in San Francisco

Share Article

Nazar will share insights on how to increase audience engagement and shift marketing content from average to awesome

News Image

MarTech is the international conference series for senior-level, hybrid professionals who are both marketing and tech-savvy. The upcoming MarTech Conference San Francisco will focus on understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. The three-day event features networking and learning opportunities designed to help marketing professionals succeed in a martech-powered world.

Melissa Nazar, director of content strategy at SnapApp, a provider of the leading SaaS platform used by B2B marketers to create, publish, manage and measure interactive content, will lead a breakout session focused on moving away from traditional (and boring) marketing tactics. During the session titled “From Average to Awesome: Creating Conversations with Your Content to Engage Bored Buyers,” Nazar will reveal:

  • Why traditional, seller-centric marketing is going the way of the dinosaur 
  • Why marketers need to ditch lead-gated PDFs as the centerpiece of their strategies 
  • Why more is not better, and how marketers can do less and still see better results 
  • How your peers are using content-enabled campaigns, fueled by dynamic, interactive experiences, to engage their audiences

MarTech Conference San Francisco
Breakout Session: From Average to Awesome: Creating Conversations with Your Content to Engage Bored Buyers
Wednesday, May 10, 2017, 11:15 a.m. – 12:00 p.m. PT
Hilton San Francisco Union Square
333 O’Farrell Street, San Francisco, CA 94102
For more information:

Melisa Nazar is the director of content strategy at SnapApp. A 12-year industry veteran, Nazar is an expert in creating and managing content marketing, demand generation and public relations programs for companies across a variety of industries, including B2B technology and financial services.

About SnapApp: 
SnapApp empowers marketers to create personalized interactive experiences that activate buyers, accelerate leads through the funnel and unleash growth. SnapApp’s interactive content marketing platform features a simple, drag-and-drop interface, meaning you don’t need to be a designer or developer to create a wide variety of content types across multiple channels. Additionally, robust integrations into top marketing automation tools enable marketers to collect information that improves marketing efforts and accelerates leads through the funnel. Backed by Providence Equity Partners, SnapApp customers include Paycor, Cisco, CEB, Blackbaud and Equifax. Visit SnapApp on the web at and follow on Twitter @Snap_App.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michiko Morales

Briana Trulear