Aging2.0 Launches Grand Challenges

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New global initiative to drive collaboration around the biggest challenges and opportunities in aging

Aging2.0, the global innovation network for aging and senior care, today announced its new Grand Challenges initiative to drive collaboration around the biggest challenges and opportunities in aging. This program is designed for the Aging2.0 community to collectively focus and prioritize innovation in the aging space and to make an impact at scale.

The 12 Grand Challenges are the innovation priorities of the aging industry, identified through Aging2.0’s many years of conversations with older adults, senior care providers, thought leaders, entrepreneurs and others within the community:

  • Care Coordination
  • Care Operations / Staffing
  • Cognitive Health
  • Daily Living
  • End of Life
  • Engagement / Purpose
  • Family Caregiving
  • Financial Security
  • Livable Communities
  • Medication Management
  • Mobility and Movement
  • Remote Care Delivery

Throughout the year, Aging2.0 will track progress across these 12 Grand Challenges, document best practices, and help Aging2.0 members pursue the most promising innovations. Grand Challenges will guide Aging2.0 Leaders Circle and Alliance programming, Chapter events, Regional Summits and the annual OPTIMIZE Conference.

The Grand Challenges initiative will be led by Michelle Lam, Vice President, Strategy and Business Development. Michelle joins Aging2.0 from WPP, one of the world’s largest marketing communications holdings companies, where she most recently spent 6+ years at Kantar Futures, advising Fortune 500 companies in strategic planning and foresight.

“In the past 5 years alone there's been an exponential increase in innovators entering the aging space; we’re now tracking over 3,000 startups and see new products every day. Our partners have been asking us to help them navigate these emerging categories and spot the most promising innovations from across our network in 25 countries. With the Grand Challenges we can do this. And to lead this effort, we're thrilled to welcome Michelle Lam to the Aging2.0 team. Michelle joins Aging2.0 after 10 years in consulting helping some of the biggest global brands make sense of an increasingly complex and fast-moving industry landscape.”

Detailed output of the Grand Challenges, in particular the best practices, pilot successes and lessons learned from member companies, as well as the most promising innovators in the space will be shared among the Aging2.0 Alliance members, and summaries will be made available in public white papers, blog posts and reports.

For more information on Grand Challenges please contact Michelle Lam at michellelam at Aging2 dot com. Those interested in the Aging2.0 Alliance can find more information at


About Aging2.0
Aging2.0 is a global innovation network that supports innovators taking on the biggest challenges and opportunities in aging. Aging2.0 has a global community of 15,000 people across 20 countries and 60 volunteer-run local Chapters. This year, Aging2.0’s annual conference OPTIMIZE will take place on Nov 14-15 in San Francisco CA. To learn more, please visit

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Grace Andruszkiewicz
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